New Production Company Proves Emotive For The Games Industry

London, UK, 6th July 2007, New to the industry emote Games is a specialist UK based Production Company established to work with brand owners and developers to grow intellectual property, maximise distribution and take advantage of the immense opportunities in cross platform development and digital distribution.

Unlike other production companies in the games and entertainment environment, emote offers finance for the development and production of a diverse range of projects across multiple formats, taking a financial stake in all the projects it gets involved in. With two major projects already underway emote are looking to acquire brand and development partners to fulfil its production capacity.

Morgan O'Rahilly, Founder and CEO; "The traditional stages to market have been eliminated by advances in digital distribution and console connectivity, while at the same time publishers, developers and brand holders face increasing production values and challenging risk vs. return profile, requiring them to leverage their brands across more devices and channels. We feel that the time is now right for the introduction of the production company model, where we can assist partners in exploiting their I.P. both operationally and financially".

The company's proprietary social games networking and character entertainment platform enables publishers and IP holders to add social-networking dimensions and mechanics to their brands. Currently working with leading entertainment companies to define and develop multi-platform services, emote are building the business through a combination of strategic partnerships to produce a balanced mix of projects based on established and emergent intellectual property.

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Notes:

The Team:

Emote's Games' management team has a proven track record in games publishing across a range of hardware formats. Both founders, Morgan O'Rahilly and David Rose have extensive experience in working with emergent formats and in establishingnew entertainment genres, having previously built a market leading publisher, licensed and collaborated with many of the leaders in the games industry and originated and

developed several leading games franchises. Between them they have accumulated over thirty years of management experience in production and publishing across the interactive and software entertainment sectors.

Press Information:

Emma Brown

e: emmab@emotegames.co.uk

t: 0151 227 4349

m: 0791 733 2923

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