New Roar Engine social game building platform unleashed

San Francisco, CA - September 30, 2010: Run With Robots today announced the launch of its Roar Engine social game building platform. Roar Engine ( http://roarengine.com) is an industry first, providing a powerful and robust WebAPI toolset designed specifically as a one stop "backend" solution for cross-platform social game developers to build, manage, grow, and monetise online casual games, social games and websites.

The core system is powered by a rich game mechanics engine, supporting rapid backend development of social RPG gameplay and appointment gaming mechanics, popular in many social network games. Developers can create rich and complex items, quests and tasks, easily integrate badges, achievements and leaderboards, and earn real money through premium virtual currency sales. The powerful content management system enables updates of production volumes of game and player data, with analytics and reporting tools providing critical insights into game usage patterns to optimise engagement and player retention.

These industry leading, easy-to-use tools help solve difficult 'backend' technical problems faced by developers and provide a standardised approach to building and managing multiple games that was previously available only to the largest and most advanced game studios

Run With Robots, CEO Clint Walker said "Roar Engine gives developers a serious advantage when creating online games, enabling them to compete using the best technology right from the outset, rather than having to build complex server systems from scratch. This means more time spent making games fun and engaging, which translates into better games and improved revenue opportunities for developers."

"When you're creating online games, you should be focusing on making the games fun and engaging, not on building complex technical backend systems just to make your game work."

CTO, Michael Anderson said, "Roar Engine is free to try for any sized developer. And it's the only system of its kind that allows developers to build rich game mechanics, including appointment gaming hooks, into their games and build them using any technology that can talk to the open web. This includes technologies like HTML5, Flash, Unity, and devices such as iPhone and Android. Developers can use Roar Engine to support multiple platforms, which all 'talk' to the same game backend."

For a 1 minute video introduction of Roar Engine, visit http://youtube.com/roarenginevideos

For further information about Roar Engine, visit http://roarengine.com

About Run With Robots:

Run With Robots was founded in December 2008 by Clint Walker (CEO) and Michael Anderson (CTO), after exiting from their previous roles as CEO and CTO respectively in the highly successful Rising Sun Research (RSR).

Prior to Run With Robots, the founders built up the highly awarded Rising Sun Research as CEO and CTO, securing Disney, Pixar, CNN, Paramount Pictures and 20th Century Fox as clients. In late 2008 they closed out their tenures following the acquisition of RSR's core intellectual property by a US firm. RSR awards included "Most Innovative Company" SA winner 2008 Australian Innovation Shootout, "Coolest Company in Australia" Winner 2007 Australian Anthill and PWC, "Hottest Technology Award" 2006 ANZA Technology Network (USA).

Run With Robots successfully attracted the investment capital to pursue the opportunity and vision to "power social games", and in early 2009 the Company established its core development team consisting of some of the best technical minds in the business.

During 2009 Clint was awarded Australian Anthill's "30 under 30" entrepreneurs.

Run With Robots has offices in both San Francisco and Australia.

Contact:

Mark Bracken

Email: press(at)roarengine(dot)com

Web: http://roarengine.com

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