New Virtual Reality Gaming Headset From Oculus Gets Kickstarted

FOR IMMEDIATE RELEASE

Los Angeles - August 1, 2012 - The long-awaited goal of virtual reality (VR)

for video games came a step closer today as Oculus, a developer of virtual

reality technology, launched a Kickstarter campaign for its new headset-the

"Oculus Rift."  The campaign aims to speed the distribution of early

development kits to game developers and enthusiasts around the world.

People can join the initiative by visiting the Kickstarter page at

<http://kck.st/MLCaEC> http://kck.st/MLCaEC.

Oculus, led by a number of successful video game veterans and virtual

reality visionaries, has set the funding goal at $250,000 USD. A

contribution of $300 or more gets the donor a Rift VR headset dev kit,

access to the software development kit (SDK) and a copy of Doom 3 BFG, which

has already been integrated with the headset. The package enables developers

not only to experience VR gaming for the first time, but to easily integrate

the Rift with their own games or 3D applications.   

"All of us at Oculus are excited to bring truly immersive VR to people who

love video games like we do," said Palmer Luckey, Founder of Oculus.

"Virtual reality has been the long sought after Holy Grail, which most

people only ever dreamed of... until now. The Rift is a true game changer

that will help make VR the standard for gameplay in the very near future."

The Rift allows players to step into game.  It produces a stereoscopic 3D

experience with a huge field of view-110 degrees diagonally-so you don't see

the screen. It also overcomes the resolution and latency problems that have

plagued previous VR headsets, where movement in the game lags behind

movement of the head. 

"We've already gotten great feedback from the press and buy-in from major

game developers including id Software, Epic, Unity and Valve," Luckey said.

"We know the gaming community will be as excited as we all are when they get

their hands on it." 

"I'm a believer," said Cliff Bleszinski, design director at Epic Games.

"We're extremely excited here at Epic Games to get the Unreal Engine

integrated with Oculus!"

"I think this will be the coolest way to experience games in the future. It

will simply be that big," offered David Helgason, CEO of Unity.

"It looks incredibly exciting. If anybody's going to tackle this set of hard

problems, we think that Palmer's going to do it. So we'd strongly encourage

gamers to support this Kickstarter," said Gabe Newell, president and owner

of Valve.

The developer kits acquired through Kickstarter will include access to the

Oculus Developer Center, a community for Oculus developers. The Oculus Rift

SDK will include code, samples, and documentation to facilitate integration

with any new or existing games, initially on PCs and mobiles, with consoles

to follow. 

Oculus will be showcasing the Rift at a number of upcoming tradeshows,

including Quakecon, Siggraph, GDC Europe, gamescom and Unite. 

Any developer or publisher interested in meeting with Oculus should email

<mailto: XXXX@oculusvr.com> rift@oculusvr.com. For more information, visit:

<http://www.oculusvr.com> www.oculusvr.com

About Oculus.

Oculus is a technology company revolutionizing the way people experience

video games. The company's first product, the Oculus Rift virtual reality

headset, is currently in development and is set to launch in 2013. The

company was founded by Palmer Luckey and veterans of RedOctane, developers

of the acclaimed Guitar Hero series, Scaleform, the #1 user interface

software in the gaming, and Gaikai, the cloud gaming company. For more

information on the Oculus Rift, visit:  <http://kck.st/MLCaEC>

http://kck.st/MLCaEC or email:  rift@oculusvr.com.

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