NICKELODEON AND ACTIVISION SIGN GLOBAL, MULTI-YEAR DEAL TO PRODUCE TEENAGE MUTANT NINJA TURTLES-THEMED VIDEO GAMES

New York,  7 February 2013 - Nickelodeon and Activision Publishing, Inc., a

wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI)  today

announced a worldwide, multi-year deal to develop and publish video games

inspired by the new CG-animated series Teenage Mutant Ninja Turtles. Under

the new agreement, Activision has the global rights to produce interactive

games based on the Teenage Mutant Ninja Turtles property.

"Activision is a leader in the gaming industry and we are honored to have

them as the global video game partner for our new hit series Teenage Mutant

Ninja Turtles," said Sherice Torres, Senior Vice President of Entertainment

Products, Nickelodeon Consumer Products. "We are confident that these

upcoming games will take gamers through interactive environments and

action-packed adventures that truly capture the essence, tone and exciting

elements of the Turtles.

"The fans of Teenage Mutant Ninja Turtles are unique in that they span

generations and are very passionate," said Kurt Niederloh, Vice President,

Activision Publishing Minneapolis, Inc. "We respect this passion and look

forward to working with Nickelodeon to create games that embody the spirit

of the property."

Nickelodeon's Teenage Mutant Ninja Turtles premiered in the UK and Ireland

on 1st October, 2012. Funnier and with more ninjutsu than ever before,

Teenage Mutant Ninja Turtles explores the companionship of four teenage

brothers learning to rely on themselves and one another as they unravel the

mystery of their existence and grow to become the heroes in a half-shell

that they are destined to be. The premiere episode was executive produced by

Ciro Nieli, Joshua Sternin & J.R. Ventimilia and Peter Hastings. The series

airs regularly on Nickelodeon with new episodes premiering Saturdays at

9:30am.

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for

kids. It has built a diverse, global business by putting kids first in

everything it does. The company includes television programming and

production in the United States and around the world, plus consumer

products, online, recreation, books, and feature films. Nickelodeon's U.S.

television network is seen in almost 100 million households and has been the

number-one-rated basic cable network for 18 consecutive years. Nickelodeon

and all related titles, characters and logos are trademarks of Viacom Inc.

(NASDAQ: VIA, VIAB).

About Nickelodeon UK

Nickelodeon is the number one commercial kids TV network in the UK. Launched

in 1993, it comprises seven dedicated entertainment channels for kids aged

4-15: Nickelodeon, Nickelodeon HD, Nick +1, Nicktoons, Nick Jr., Nick Jr. +1

and Nick Jr. 2. The Nickelodeon network now reaches more than 10 million

viewers a month and is available in 14 million cable and satellite homes.

The company has built a diverse multi-platform business by putting kids

first in everything it does and includes critically-acclaimed and

hugely-popular television programming from the UK and around the world, plus

consumer products, online, events, recreation and feature films.

Nickelodeon is on Sky 604, Virgin 712, through BT Vision and TalkTalk

channel 315.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a

leading worldwide developer, publisher and distributor of interactive

entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom,

France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the

Netherlands, Australia, South Korea, China and the region of Taiwan.  More

information about Activision and its products can be found on the company's

website, www.activision.com.  

Cautionary Note Regarding Forward-looking Statements: Information in this

press release that involves Activision Publishing's expectations, plans,

intentions or strategies regarding the future, including statements about

the expected release date are forward-looking statements that are not facts

and involve a number of risks and uncertainties. Factors that could cause

Activision Publishing's actual future results to differ materially from

those expressed in the forward-looking statements set forth in this release

include unanticipated product delays and other factors identified in the

risk factors sections of Activision Blizzard's most recent annual report on

Form 10-K and any subsequent quarterly reports on Form 10-Q. The

forward-looking statements in this release are based upon information

available to Activision Publishing and Activision Blizzard as of the date of

this release, and neither Activision Publishing nor Activision Blizzard

assumes any obligation to update any such forward-looking statements.

Forward-looking statements believed to be true when made may ultimately

prove to be incorrect. These statements are not guarantees of the future

performance of Activision Publishing or Activision Blizzard and are subject

to risks, uncertainties and other factors, some of which are beyond its

control and may cause actual results to differ materially from current

expectations.

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