27 th of February 2012, Moscow. — User base of NIKITA ONLINE games increased to 7 million unique users due to the company’s effective marketing policy and accurate planning of the product portfolio.
NIKITA ONLINE games are now played by 7 million unique users, while for the previous year the company’s user base comprised 6.5 million.
Every single user has its individual account on GameXP social network ( http://gamexp.ru) which allows running all the games published by NIKITA ONLINE through the united authorization system. Thus, the user base is measured by the number of GameXP unique accounts and not by multiple accounts created in various games.
Stable growth of the audience of NIKITA ONLINE’s games is a result of effective marketing and promotion policy. The company deliberately and vigorously sticks to “think customer first” mindset and considers its users’ needs and interests to be the top priority.
“New gamers are mostly attracted by the games per se — to this point the swift growth of our audience is a direct result of our thoroughly built product portfolio. NIKITA ONLINE’s games meet various demands and always correspond with our high quality standard”, — states Stepan Zotov, CEO of NIKITA ONLINE. — “We were chosen by 7 million people and this fact tells us that we’re heading in the right direction. This big victory is made up of 7 million smaller victories — and each one of those makes us proud.”
NIKITA ONLINE continues to improve its proprietary social network GameXP both for users and game developers. By now online-games developers can fairly evaluate all the advantages provided by access to elaborate infrastructure of GameXP services such as billing, in-game voice chat, round the clock support service etc. GameXP Connect platform makes it possible to quickly put a new game on the GameXP social network. For novice developers it is an opportunity to enter a new level of monetization and as for experienced game studios about to release a new project applying GameXP Connect would guarantee the successful launch.
For now NIKITA ONLINE has 3 third-party games running via GameXP Connect platform: I, the Feudal Lord, Lost Magic and Tako Online. A number of new projects by both Russian and foreign developers are now in the pipeline to launch in 2012.
NIKITA ONLINE was founded in 1991 and became the first game company in Russia. It has two offices — in Moscow and Rostov-on-Don. Currently NIKITA ONLINE operates in Russia, CIS and the Baltic states with 15 titles: 4Story, Asda Story, Divine Souls, Dragon Knight, House 3, Karos Online, King of Kings 3, Rappelz, Sphere, Sphere: Reborn, Sphere 2: Arena and browser-based Tako Online, I, the Feudal Lord, WebRacing and Lost Magic. The company has developed more than 100 titles and localized more than 50. Today there are 7 million unique users registered in NIKITA ONLINE’s projects. For more information, please, head to www.nikitaonline.ru.
GameXP Connect is a platform which allowsa dev studio quickly and painlessly put their game on the GameXP social network and thus get access to its multi-million audience (over 7 million unique users) along with elaborate infrastructure — from the billing system to the in-game voice chat and the round the clock support service.