June 1, 2012, Today Nintendo announces a unique cultural partnership and short film-making competition with the BFI (British Film Institute).
Under this exciting new partnership the BFI and Nintendo are launching a short film-making competition using the 3D video recorder built in to the Nintendo 3DS. Entrants are encouraged to use the innovative technology of the Nintendo 3DS to create short films that capture the imagination and showcase the still-evolving art of 3D videography, one of the major innovations to the entertainment industry of the last decade. The winner will have the opportunity to have their work shown to some of the most prominent people in the film industry at the Nintendo Gala screening at the 56 th BFI London Film Festival In Partnership With American Express in October 2012.
In addition to this ground-breaking competition and as part of their wider cultural partnership Nintendo and the BFI are working together on a number of exciting new 3D content projects, details of which will be revealed in due course.
Nintendo UK Managing Director David Yarnton said of the partnership: "We are extremely excited to be working with the BFI to provide a platform for future 3D film-making talent to showcase their work.”
BFI Chief Executive, Amanda Nevill commented: “The priority for the BFI is all about the future – supporting new ideas and innovative thinking – which is why we are so thrilled to enter into this new partnership with Nintendo, an organisation at the forefront of the games industry.
For further information, please contact the press office: Nintendo@Bell-Pottinger.co.uk or 020 7861 2868
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.9 billion video games and more than 630 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi™ XL, as well as the Game Boy™, Game Boy Advance™, Super NES™, Nintendo® 64 and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.
About the BFI
The BFI’s ambition is to create a flourishing film environment in which innovation, opportunity and creativity can thrive by:
· Connecting audiences to the widest choice of British and World cinema
· Preserving and restoring the most significant film collection in the world for today and future generations
· Investing in creative, distinctive and entertaining work
· Promoting British film and talent to the world
· Growing the next generation of filmmakers and audiences