Nintendo DS Wins Hearts And Minds While Exercising Brains - And Eyes

FOR IMMEDIATE RELEASE

SANTA MONICA, Calif., July 11, 2007– Nintendo demonstrated how the world’s best-selling video game system continues to fulfill its amazing promise today at the E3 Media&Business Summit in Santa Monica, Calif. As of March 31, 2007, Nintendo DS™ has sold more than 40 million units worldwide while introducing new experiences like interacting with puppies, training brains and even cooking. Nintendo DS remains the system of portable creativity as it builds on the expanded audience of women and older gamers with the new Brain Age™ 2: More Training in Minutes a Day, brings new control schemes to classic franchises like The Legend of Zelda® and introduces a fun new experience involving your eyes that definitely deserves a look.

Flash Focus™: Vision Training in Minutes a Day is designed to help users sharpen their“Focus Power” with a series of fun tests of hand-eye coordination, eye agility, reaction time and peripheral vision. Top-rated athletes have long used computerized vision trainers to help them take better aim before they swing at the ball. Now Flash Focus: Vision Training in Minutes a Day puts this same technology into the palm of your hands. The title launches on Oct. 15.

“Titles like Flash Focus: Vision Training in Minutes a Day are helping Nintendo dramatically increase the population of people who play video games,” says Nintendo of America President Reggie Fils-Aime.“We continue to push the boundaries of creativity for these new audiences, even as we blur the lines between core and casual gamers.”

Other upcoming Nintendo DS offerings include:

The Legend of Zelda®: Phantom Hourglass: For the first time, players can control the action using only the Nintendo DS stylus. If you’ve never played a Zelda game, you’ll learn the controls in a snap. And even if you are familiar with the franchise, you’ve never played a Zelda game like this before. On Oct. 1, The Legend of Zelda: Phantom Hourglass launches hero Link on a wild new adventure and sets a new standard for graphics capabilities and game interaction on DS. In Japan, the game launched in late June and is selling well to both avid and casual gamers, including female players.

Brain Age 2: More Training in Minutes a Day: The prefrontal cortices of gamers of all types will light up once they hear of the new ways to keep their brains active. On Aug. 20, Brain Age 2: More Training in Minutes a Day builds on the huge success of the original title while introducing more than a dozen new brain-stimulating activities that incorporate music, word and logic puzzles and voice recognition.

More to Come: Other Nintendo games launching this year for DS include: Picross DS™ (July 30), DK™ Jungle Climber (Sept. 10), Chibi-Robo™: Park Patrol (Oct. 2), Mario Party® DS (Nov. 19), Nintendo Magic (Nov. 26) (name not final), Professor Layton and the Curious Village™ (Dec. 3) and Nintendo® Crossword (name not final).

Third-Party Support: Third-party publishers continue to shift their resources behind Nintendo systems, with more than 140 titles on the way. EA has developed a stylized MySims; Ubisoft seeks to expand language abilities with My Word Coach, My French Coach and My Spanish Coach; Activision launches Call of Duty (name not final); Sega spins out Sonic Rush Adventure; and the Force is with LucasArts and its new LEGO Star Wars: The Complete Saga. For more DS news, visit www.NintendoDS.com.

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 409 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.Nintendo.com.

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