Nival Invests in HTML 5 Experts, Bytex

MOSCOW - November 29, 2011 - Nival, a global developer and publisher of cross-platform, social strategy games, announced today it has invested in Bytex, a Russian online game development studio with extensive HTML5 experience. The investment will be used to launch Berserk: The Cataclysm, a collectible card game that is now available for players via an open beta test on Facebook.

"We believe in the collectible card game market, unlike some big publishers, and expect fans of the genre to see why we're so excited about Berserk: The Cataclysm," said Dmitri Karasev, founder and CEO of Bytex. " Berserk is an IP that's proven very popular in Europe and we expect existing fans and newcomers will enjoy the versatility HTML5 offers them when experiencing the game."

Bytex, located in Saransk, Russia, was founded in 2004 and has focused most of its development time on collectible card games. HTML5 allows for games to be easily played through a web browser on different platforms, including Windows, Mac OS, iOS and Android, so games are immediately available on computers, smartphones and tablets.

"Bytex is leading the online games industry in developing a great browser-based gaming experience through HTML5, an emerging technology for cross-platform gaming," said Sergey Orlovskiy, Nival founder and president. "We want to help them grow this leadership position, which is very relevant to Nival. We view cross-platform gaming and innovation as two core company values."

Bytex will draw on the investment and expertise of the Nival team to launch Berserk: The Cataclysm, a strategic collectible card game that includes 600 unique collectible cards illustrated by prominent international artists and six types of battles, including PvP (Player-versus-Player) and PvE (Player-versus-Environment) and asynchronous PvP, allowing players to battle even when one is away from the game. Players can join the open beta test of the game on Facebook.

Nival did not disclose the amount of its investment in Bytex.

 

About Nival

Nival is a global developer and publisher of social strategy games with extensive experience in strategy game development and massively multiplayer online game publishing. Nival is headquartered in Moscow and was founded by Russian games industry veteran Sergey Orlovskiy, who currently serves as company president. With offices in Moscow and St. Petersburg, Russia; Minsk, Belarus; Kiev, Ukraine and Los Angeles; Nival currently has more than 250 employees and four development studios. Nival is currently developing the award-winning social strategy game, Prime World, and operates the popular Russian gaming platform, ZZima.com. For more information about Nival, please visit www.nival.com.

About Bytex

Bytex is a developer of popular online games such as the collectible card strategy game Berserk Online. It was founded in 2004, currently has more than 20 developers, and its office is located in Saransk, Russia. Bytex games are available in Russian, English, German and Italian. For more information, go to http://www.bytexgames.com/.

MEDIA CONTACT

Troy Goodfellow

Evolve PR

troy@evolve-pr.com

Alexander Bednyakov

Bytex

a.bednyakov@bytexgames.ru


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