Nom Nation: New game from Channel 4 helps teens discover the joys of healthy eating

Nom Nation is a new platform adventure game from Playerthree, in which the player takes on the role of Chef, journeying through five nutritious worlds on a mission to rescue the Book of Nom from Jabber the Gut, head of the McFatass Corporation.

Nom Nation was developed simultaneously for the web, iPhone, iPad and as a downloadable Minis game on PlayStation Network – a first for Channel 4.  It is available now for public consumption.

Nom Nation was developed to help 14-19 year olds learn more about food, nutrition, a balanced diet and the effects that food can have on the body. The Noms represent real foods with energy, fats, vitamins and mineral content based upon accurate data.

The food Chef eats in the game directly affects his body shape - the player must use this knowledge to complete each level.  Sometimes it's best to be fat to weigh down platforms, at other times it's good to be thin so he can float on air streams, but a good balance is always best.  There is plenty of food around to eat, but choosing wisely will help Chef succeed in his quest.

Nom Nation allows the player to experiment with different food types to see what effects they will have on Chef’s body and discover the results for themselves.  There are healthy and fast foods and drinks available in the game, including combinations which will give Chef side effects: Rage mode, Power Punch, Fart Jet, and Turbo Run are just some of the power ups in the game to help chef progress, some more beneficial than others.

David Streek, Creative Director at Playerthree says, “Nom Nation encourages gamers to consume different food and drink in the form of Noms and discover the benefits and dangers of each. Some trigger power ups and side effects, some make you fat and some damage your heart but all help illustrate how the right foods, or lack of them, affect the body and its functions. Understanding nutrition helps the player complete the game with the educational ‘take-out’ being that a balance of foods is the best path to success in your quest and of course in real life.”

To ensure the accuracy of the dietary information in the game, Playerthree worked closely with Dr Rebecca Lang from the Medical Research Council who helped shape the gameplay so that it provides clear messaging relating to the properties of foods and their consumption.

Press contact

Rebecca Ladbury

07941 224 975 | 020 8969 3934

About Nom Nation

Nom Nation is available to play online here:

It’s also available for iOS here as a free download:

And available on the Playstation Store.

Nom Nation is being featured on’s homepage in the Puzzle section.

About Playerthree

Playerthree is an award-winning creative production studio specialising in the creation of branded content, original games and interactive toys for use on web, mobile, console and interactive TV.

Being platform independent, Playerthree has the creative thinking and technical expertise to breathe life into any ideas or brands they are tasked with. With a wide portfolio of clients including Coca-Cola, BBC, Channel 4, Cartoon Network, Sega, Sony, Unilever and the United Nations, Playerthree offers a wealth of experience to give users, viewers and consumers something to really get their teeth into and keep coming back for more.  

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