NEW YORK - June 14, 2011 - Oberon Media, the world's leading multi-platform casual games company, today brings one of the world's most popular video games of all time to Samsung Apps, the world's first HDTV-based application store. As the exclusive distributor of the Tetris® game on connected televisions, Oberon's deal with Samsung marks the beloved game's worldwide debut on the burgeoning connected TV platform. In order to optimize the experience for Samsung Apps users, Oberon created a customized version of the Tetris game which is optimized for the Samsung Smart TV.
"We are delighted to offer Tetris, the all-time favorite casual game, to our Smart TVs," said Kang-hyun Kwon, Senior Vice President of Media Solution Center at Samsung Electronics. "The Tetris brand power and entertainment value will generate awareness of Samsung Apps, while driving user engagement and generating revenue."
"We are excited by the phenomenal growth of Samsung Apps and are thrilled to debut Tetris on Samsung's robust platform. This will bring one of the best and most well-known game brands to the leading manufacturer of connected living-room devices," said Bob Sirmans, Senior Vice President of Business Development for Oberon Media. "As the demand for these devices and services continues to grow, we are leveraging our industry leadership position in developing games for televisions to steadily build a portfolio of the most sought-after and popular games."
Users can now purchase the Tetris game on 2011 Samsung Smart TVs for $4.99 and use the trial version for free.*
"As we continue our partnership with Oberon Media, we're excited to see Tetris expand to the connected TV platform," said Henk Rogers, President and CEO, Blue Planet Software, Inc. "Samsung Smart TV provides an innovative way for Tetris fans to have the game delivered right to their homes, and we're looking forward to seeing the platform in action!"
Created in 1984 by Russian-born mathematician Alexey Pajitnov, the Tetris game revolutionized puzzle games with its distinctive "falling" blocks, called Tetriminos, that players could arrange in real time along the bottom of the rectangular playing field, or "Matrix," in order to clear lines. Since then, the game has been translated into more than 50 languages and it is played in more than 185 countries worldwide. The game has been developed for more than 50 different gaming platforms with hundreds of millions of units sold.
* The service is offered in the US and South Korea.
About Oberon Media
Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual game solutions to wherever people play. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.
About the Tetris ® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game's 25+-year history, hundreds of millions of players have experienced the Tetris Effect. Over 132 million mobile download games have been sold. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Grayling Connecting Point for the Tetris® Brand: