Oberon Media Launches Groundbreaking Content Management System To Enhance Support For Developers And Portal Partners

New York, USA, London, UK. - July 22, 2009 - Oberon Media, the world's leading multi-platform casual games company, today launched the groundbreaking UNITY Content Management System feature to its Game Center platform. The Enterprise-grade platform provides unmatched support for developers and portal partners as it significantly decreases deployment time and time to market for developers' new games. UNITY's web-based interface simplifies the launch process by eliminating the need for e-mails or FTP's and providing unmatched transparency and visibility into the games distribution pipeline.

"Oberon is focused on helping our partners succeed every step of the way," said Oberon VP, Business Development&Partner Relations, Anders Evju. "Our goal is to always be ahead of the curve when it comes to cutting edge solutions that allow our partners to thrive."

The launch of UNITY further extends Oberon's status as an industry leader and innovator. Oberon's Game Center Partners benefit from using Unity by achieving higher visibility into their games pipeline while maintaining greater control over the specific timing of product releases.

Developers can leverage UNITY to experience simple and efficient game submissions while gaining greater visibility into the status of upcoming releases and marketing campaigns to ensure success for their titles. UNITY is currently released to over 100 of Oberon's developer partners and will be fully rolled out over the next few months.

"UNITY has made a tremendous impact on the way we conduct our business," said Microsoft's Business Development Manager for Live Engagement, David Hoppe. "We have been using the Unity platform and are very pleased with the enhancedvisibility and control the platform gives us when planning our portfolio on MSN games."

"Partnering with Oberon has enabled us to bring our products to market 30 percent faster," said Chief Executive officer of iWin, CJ Wolf. "UNITY has made submitting games much easier and has drastically reduced the amount of time we dedicate to making sure a game goes live."

Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, Verizon, Yahoo!, Electronic Arts, MySpace, Orange France and NHN. The Game Center combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contacts

United States

Mike Breslin

(415) 630.0650

mike.breslin@iplay.com

Europe

Ian Macleod

+44 7909 522254

ian.Macleod@iplay.com

Bender/Helper Impact

Marion Wallace

(212) 689.6360

marion_wallace@bhimpact.com


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