NEW YORK – FEBRUARY 28, 2012 - OMGPOP the leading developer and publisher of social and mobile games, announced today that its viral, smash hit, Draw Something has been downloaded over 4 million times and has reached #1 in multiple iTunes App Store categories, including: #1 Free App, #1 Paid App, #1 Word Game, and #1 Puzzle Game.
It has rapidly grown from more than a game to something of a national obsession, taking over entire schools, workplaces and even whole countries. In Sweden, 1 out of 5 iPhone users have downloaded the application.
“We have been shocked at how fast it has grown,” said CEO Dan Porter. “And the usage has been insane. We are seeing 1 million drawings made every hour.”
With almost no press coverage whatsoever the game has become a phenomenon by exploding on social media platforms such as Twitter and Instagram. “People are taking to these social channels to share their drawings, and that is causing the game to spread,” said Porter. Celebrities from Questlove to My Chemical Romance have been drawing and tweeting about the game as well.
The Company has moved over 40 people to work on supporting the game and a rash of features are expected in the next few weeks. “We have at least two similar types of games we are holding off on releasing as well,” said Porter.
Draw Something is available in a free-to-play, ad supported version for Android and iOS, which also includes an elegant iPad optimized version (Draw Something Free). Players who upgrade to the premium version (Draw Something by OMGPOP) for a limited time price of $0.99 will enjoy an ad-free gaming experience and larger word list. In-app purchases available on both versions include hints and additional color palettes.
For additional game information and screenshots please contact firstname.lastname@example.org
Play on Android: https://market.android.com/details?id=com.omgpop.dstfree
View the Draw Something trailer: http://www.youtube.com/watch?v=EjF9rM_8KiI
Become a fan of Draw Something on Facebook: http://www.facebook.com/playdrawsomething