Burlingame, Calif. - December 16, 2010 - The group-buying model has become wildly popular. Millions of consumers are now buying goods and services at deep discounts but at a volume that is attractive to vendors. Today, OpenFeint brings the group-buying model to mobile gaming with the launch of Game Channel, a group buying game deals app for OpenFeint’s 50 million users. Game Channel lets developers promote their games whenever they choose, giving users a constant stream of daily and weekly deals on games.
The most notable deal is Fire Sale, which will use a group-buying model to drive downloads for game developers. Each week, Fire Sale will feature a premium game, normally priced at $1.99 to $9.99, promoted to OpenFeint’s 50 million users. When enough Game Channel users vote to say they want the game, the price of the game drops. OpenFeint will send push notifications to voters notifying them that the game is on sale for a limited time.
First up in Fire Sale is Jaws, the official game based on the original summer blockbuster movie, from Bytemark Games. Game Channel users can start voting for the game on Friday, December 17 at 12:01 AM PST.
“We have a motivated community that has proven time and again that they’ll come back for great deals. This happens every day with Free Game of the Day,” says Jason Citron, CEO of OpenFeint.“Fire Sale is a truly social, community-based promotion, that is a perfect way for game developers to get their games downloaded.”
Game Channel will also include Free Game of the Day, which makes one game free for a day, boosting downloads and improving App Store rankings.
“We’re excited that Jaws will be the first game featured in Group-buying promotions have great potential for mobile games, so we’re thrilled that OpenFeint is bringing them to their community,” said Jon Walsh, CEO of Bytemark Games.
Developers interested in using Game Channel should visit OpenFeint.com/Developers .
OpenFeint is the largest mobile social gaming ecosystem for iOS and Android with over 50 million registered users and a presence in over 3,800 games. OpenFeint is backed by Intel Capital and The9. Developers interested in more information about OpenFeint and its leading mobile social gaming technology should visit http://openfeint.com/developers .
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