WELLINGTON, New Zealand – November 30, 2012 – Leading mobile games publisher PikPok ® along with mobile group Carnival Labs and Mondelez International, Inc. (Nasdaq: MDLZ) announced the launch of the OREO: Twist, Lick, Dunk App for iPhone, iPad and iPod touch, available today from the App Store.
In the game OREO cookie fans will experience the classic OREO twist, lick, and dunk in a whole new way. Putting their skills to the test, players twist, lick, and dunk flying groups of OREO cookies into refreshing virtual milk, looking to beat their own scores and those of friends and strangers alike. Dozens of flavor and special edition variants of OREO cookies released over of the 100 year life of the brand can be unlocked, providing additional gameplay boosts and bonuses, and a glimpse into the amazing depth of the delicious OREO product range.
“We are delighted here at OREO to release our first gaming app. This is an important step for OREO and Mondelez International, as more users continue to connect via their iPhone, iPad and iPod touch," said Cindy Chen, Marketing Director for OREO. “We believe this is the perfect partnership between the digital and real worlds, taking the act of dunking OREO cookies to the App Store.”
The OREO: Twist, Lick, Dunk App for iPhone, iPad and iPod touch features:
• Twist, lick and dunk OREO cookies like never before in this fun arcade experience
• Colorful graphics, high quality sound, and amazing visual effects to amplify the cookie dunking fun
• The ability to unlock dozens of real world OREO flavours and limited edition releases to fill out your OREO Spotter Guidebook
• Challenges to test your skill competing against friends, and share your successes on Facebook and Twitter
“I’ve always been a fan of OREO, so being able to bring this app to life in collaboration with Mondelez International has been a real treat,” said Mario Wynands, Managing Director of PikPok. “It’s great to know that cookie lovers everywhere will be able to satisfy an OREO yearning with our digital gaming snack.”
“This is an important first step for one of Mondelez International’s flagship brands,” said Guy Horrocks, CEO of Carnival Labs, a Mondelez mobile marketing partner. “We saw a unique opportunity to pair milk’s favorite cookie with our favorite game developer and couldn’t be more pleased with the result.”
The OREO: Twist, Lick, Dunk App features Carnival Lab’s Core Push technology which delivers gamers the latest OREO news via the Core Push Inbox.
The OREO: Twist, Lick, Dunk App is available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore.
PikPok is a Smartphone and tablet developer and publisher of great games. With a portfolio of original, licensed, and third party developed properties, PikPok delivers games that appeal to all consumers with pick-up-and-play gameplay, high-quality art, and immersive audio design which provide rich game experiences. PikPok has released multiple critically and commercially successful games including Flick Kick® Football, Flick Kick® Field Goal, Monsters Ate My Condo™, Bird Strike™, Slam Dunk King™ and more. Steal a moment, and play a game from PikPok. For more information on PikPok, please visit www.pikpok.com and www.facebook.com/pikpokgames.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012. Mondelez International’s portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums. Mondelez International has annual revenue of approximately $36 billion and operations in more than 80 countries. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
About Carnival Labs
Carnival Labs is a mobile technology company based in New York and New Zealand. Carnival mobilizes the world’s best brands, helping find, build and launch successful mobile solutions and strategies. Carnival’s management co-founded the world’s first iPhone app company in 2007 and has delivered mobile solutions to over 100 clients including Time Warner, DreamWorks Animation and Kraft Foods.
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