Outblaze and Animoca Announce“Pretty Pet Tycoon” iPhone Game

HONG KONG– April 12, 2011: Outblaze and Animoca today announced the availability of Pretty Pet Tycoon for Apple’s iPhone, iPad and iPod Touch devices. Pretty Pet Tycoon is the premium sequel to the smash-hit adventure strategy game Pretty Pet Salon, a top-grossing global chart leader featuring a charming piggy named Piglina. Debuting as an App Store Top 10 favorite in its category, Pretty Pet Tycoon sees the return of Piglina as she faces the daunting task of building a mighty business empire. Pretty Pet Tycoon can be downloaded at Apple’s App Store for US$ 1.99. The prequels Pretty Pet Salon and Pretty Pet Salon Seasons are also available on the App Store and are free to download.

In Pretty Pet Tycoon , the adorable Piglina has decided she’s had enough of the stressful life of a pet salon manager. Retreating to a cozy farm in the countryside, she discovers that a mysterious stranger wants her to conquer the world of business using the fruit grown on the farm. Players must use quick reflexes and shrewd time management skills to help Piglina run her farm and earn income. To assist Piglina as she grows a mighty fruity empire, players can choose to recruit farmhands, purchase new equipment, upgrade existing equipment, and manage advanced fruit-processing facilities like the Juice Factory and Candy Factory.

Building on the success of Pretty Pet Salon– which was downloaded over four million times - Pretty Pet Tycoon features expanded gameplay, a map system that lets players experience different forms of frantically fruity action, an achievement system, and additional content coming in regular future updates. Pretty Pet Tycoon is developed by Outblaze and Dream Cortex, and published by Animoca. Download it now at http://itunes.apple.com/us/app/pretty-pet-tycoon/id429611577.

About Outblaze

Outblaze is a private company established in 1998 in Hong Kong, with offices in the USA, Hong Kong, China, South Korea and the Philippines. A pioneer in the field of multilingual communication services for online communities, Outblaze and its partners today develop and offer a broad variety of products and services in digital media and entertainment, including massively multiplayer online games (MMOGs), games and game engines for various platforms and formats, virtual community services, online transaction systems, social network gaming, smartphone apps, and web communication services. For more information please visit www.outblaze.com.

About Animoca

Animoca is a cross-platform app publisher of entertainment products for smartphones and social media networks. Thanks to its ability to publish and promote products in multiple languages, Animoca is expanding operations and market share around the world. The company has published several popular titles for iOS, including the smash hit Pretty Pet Salon and the Baby Cortex line of edutainment products. On Facebook, Animoca products have accrued several million monthly active users across popular titles like Who Loves You More, Daily Luck Meter, My Friend Map, and Speed Club. Animoca continues to expand is product pipeline as it pursues its mission to publish compelling and groundbreaking social network games and software. Animoca is a wholly owned subsidiary of Outblaze Ventures. For more information visit www.animoca.com.

About Dream Cortex

Dream Cortex is the graphic design and app development studio of the Outblaze Group and one of Hong Kong’s premier digital content creation companies.  As a pillar of the renowned Cyberport complex, Dream Cortex offers a state-of-the-art 3D animation and production environment coupled with industry leading digital media post-production and distribution infrastructure.  Creative services offered by Dream Cortex include PC and next-generation console game art design, web design, web application development, and smart phone app development.  For more information please visit www.dreamcortex.com.

Contacts:

Ibrahim El-Mouelhy

Marketing&Corporate Communications Director

Outblaze

pr@outblaze.com

+852 2534 1324

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