Ovos Monetizes Educational Game Ludwig in Brazil through UOL BoaCompra

LISBON, September 26, 2013 - UOL BoaCompra, the leader in emerging markets and digital goods payments in Latin America, and interactive agency Ovos, one of the top Serious Games Development studios in Europe, today announced a partnership to monetize and market the award winning educational game Ludwig in Brazil. UOL BoaCompra will also leverage its partnership with University of Sao Paulo to market the game throughout schools and foster early development through gamification within the fields of technology, science and physics.

"Ludwig in Brazil represents an important step forward when so much discussion is going on as to the relationship between education, culture and new media,” said Gilson Schwartz, Director, Latin America Games for Change and Professor at University of Sao Paulo. “Schools and other organizations worldwide are discovering that games can change not only the classroom, but the relationship between students, teachers and society. The City of Knowledge at University of Sao Paulo and Games for Change are looking forward to continue to champion a new creative generation of learning technologies."

Ludwig, targeted towards grades 5 to 8, takes the most cutting-edge graphics coupled with curricular needs to teach students physics in a brilliant, interactive format. The game’s character, ‘Ludwig,’ is a small research robot who reaches earth to discover more about human technologies, the laws of physics and how to find renewable energy sources to bring back to his planet. Unlike most educational games, the educational gameplay is embedded directly into the story line with no division among playing, learning or assessment elements; keeping players engaged throughout the whole process.

 “We believe there is tremendous potential for using video games for learning, and with this new partnership with UOL BoaCompra, the Brazilian leader in the internet, and top educational institution USP, we’re confident that Ludwig will be well received among teachers and students and help spark interest in physics and science at an early age among players.” said Jörg Hofstätter, Managing Director, Business Development at Ovos.

UOL BoaCompra’s top priority as far as community outreach is education, specifically in the fields of computer science, physics and technology. “As our first educational game we’re working with, we’re honored to be able to partner with a game that has garnered positive feedback and massive engagement rates among all three unique levels of gamers found in classrooms today: harcore, casual and non,” said Christian Ribeiro, Chief Executive Officer and Founder of UOL BoaCompra. “With our partner University of Sao Paulo helping to distribute this game into classrooms throughout the country, we are thrilled to accelerate our efforts even further to foster development in these fields.”

About UOL BoaCompra

Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 3,000 games across multiple platforms. With a reach of more than 70 percent of Brazilian internet users, the company aggregates more than 1.2 billion gaming-related page views per month. UOL BoaCompra provides local payment methods, cross media marketing management, community management, and customer support and hosting for companies interested in doing business in Latin American, Brazil or southern European markets including Turkey. In partnership with some of the largest gaming companies including Valve, EA, Riot Games, Blizzard, Bigpoint, Gameforge, Webzen, SmileGate and Aeria Games, UOL BoaCompra is defining online gaming in emerging markets. www.boacompra.com.

About Ovos

Ovos is one of the top Serious Games Development studios in Europe.

We are convinced that having fun is the best way for people to absorb content. In an entertaining and playful way, applications by Ovos help users to learn about the topics affecting us and our clients. Ovos was founded in 2004 and consists of a core team of 20 people. Ovos has developed more than 250 online projects and about 20 games for national and international clients.


German Developer Award - Best Serious Game 2011

E-Virtuoses Award - Best Game in Learning and Training 2012

World Didac Award 2012

Futurezone Award 2012 - Best Austrian Game

Austria Multimedia Award 2013

World Summit Award 2013


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