PAX 2008 MEDIA PRE-REGISTRATION CLOSING

What: Penny Arcade Expo (PAX) 2008 media pre-registration closing

When: Friday, August 22 at 11:59p.m. Pacific Time

Where: http://www.pennyarcadeexpo.com/registration.php

Details: Please submit copies of the following credentials via mail or fax to qualify:

- Your business card with name, editorial title, and media outlet logo or (for freelancers) a letter on letterhead from the assigning editor with his/her contact information

- Official, government-issued ID

- A recent bylined industry-related article written by you

Please see http://www.pennyarcadeexpo.com/registration.php for further details.

After August 22, all media registrations will be handled at the show, beginning Friday, August 29 at 2:00pm. Every on-site applicant must bring hard copies of the required credentials and his/her media outlet's business license to Will Call for on-site processing. PAX staff reserve the right to deny media badges to anyone with insufficient documentation.

If you are a reporter or an analyst and have questions about Penny Arcade, PAX, The PAX 10 or the Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness game series, please contact Carolyn Carnes of Flash Fire Communications at 866.205.5670 x500 or carolyn@flash-fire.com.

Registered media with questions about registration, press amenities at PAX, exhibitors, panelists, performers or sponsors should contact Kären Engelbrecht, Media Liaison, at pax_media@penny-arcade.com or 206.351.9161.

About Penny Arcade Expo: The Penny Arcade Expo (PAX) gaming festival is a three-day celebration of games and gamer culture. The annual convention includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; an independent games showcase; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 37,000 in 2007, making it the largest gaming festival in North America. For more information visit www.pennyarcadeexpo.com.

About Penny Arcade: Equal parts online comic and commentary, Penny Arcade ( www.penny-arcade.com) keeps its finger on the pulse of the gaming industry, prompting conversation and controversy alike from community members and industry experts. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving 70 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX gaming festival ( www.pennyarcadeexpo.com), Penny Arcade has expanded its reach to include a growing line of merchandise, a video game and management of Child's Play ( www.childsplaycharity.org), a gamer-driven charity for children that spans the globe.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.