London, UK – 23 September 2013/… The first Peace Games - organised by Playmob, the London-based technology company championing charitable fundraising through games - reached over 500,000 gamers through a 24-hour livestream and in-game fundraising initiatives.
The live event broadcast from UKIE’s London office ( http://ukie.info/), and streamed globally through Twitch TV ( http://www.twitch.tv/peacegames) took place during global Peace One Day, the annual day of global unity on 21 September 2013. Peace Games successfully raised thousands for worthy causes through a combination of the livestream event, as well as special Peace Games in-app purchases in conjunction with Kobojo, SoshiGames and Playdemic.
Highlights from the livestream event included Sony Xdev demoing LittleBigPlanet 2’s community levels plus a special Peace Games outfit for Sackboy; Sony Access TV playing Hohoken and offering a sneak peek at PlayStation 4, Capcom playing DuckTales Remastered, Jagex playing Runescape 3, Mediatonic playing Foul Play, UKIE playing Animal Crossing; a tutorial on Farming Simulator 2013; Andrew Smith from SpiltMilkStudios revealing his love for Super Mario Galaxy 2; and HotSauce Interactive’s Georg Backer playing Space Chimps.
Jude Ower, Founder & CEO, PlayMob, said:
“The first Peace Games was a great success and we now have a firm foundation upon which to build on what we hope will be an annual event for the industy. We couldn’t have done it without the help of our friends and supporters who gave up their time and provided some amazing prizes for us to auction to raise funds for the cause.
“Funds raised from PeaceGames will be going to support global education projects contributed to be Peace One Day. We will be releasing more info about this important work shortly.”
For More Information Contact
Stu Taylor and Tor Watson
Dead Good Media
T: +44 (0)7780 600 728
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Playmob enables gamers to give to global causes while playing their favourite games. Our ethos is simple - support a cause through in-game actions.
The core objective of Playmob is transparency. We believe that every gamer should see what they are directly impacting, and how much the cause will receive, in real-time. By linking to in-game actions, we also help to tell a story and capture the imaginations of players, showing them how a simple action can lead to life-changing good, globally.
Playmob have created a platform to help developers and publishers quickly and simply set up a charitable campaign, and making their players feel amazing while they play. By working with gaming and charity partners, Playmob combine the two by doing the heavy lifting, so we can start to make a positive impact today. To become a Playmob partner, sign up at www.playmob.com and our team will help you get started.