Phantom EFX Announces Limited Time Promotion for Reel Deal Texas Hold 'Em - Available for Apple iPhone and iPod Touch

Cedar Falls, Iowa - July 31, 2008 - Phantom EFX, in conjunction with War Drum Studios and Publisher X, is offering a special seven day promotion for the popular casino game, Reel Deal Texas Hold’Em available for the Apple® iPhone™ 3G and iPod® touch. Consumers who download the game beginning on Friday, August 1 through Friday, August 8, 2008 will enjoy a special promotional price of $.99, a drop from the standard cost of $4.99.

The Reel Deal casino games are portable titles with intuitive controls. The flexible game options let players personalize and control the game’s difficulty to meet their own unique style of game play, allowing for the most realistic experience possible.

Reel Deal Texas Hold’Em Features:

• Sit up to 8 Advanced AI opponents at your table - Learn each of the character's traits and play styles so you can call their bluff

• Detailed statistics for current and all-time games like: Win Rates, Average Winnings, Best Streaks

• Autosave technology allows you to take a break and still have your progress saved!

• Natural User Interface - Raise, call, or fold with just a single intuitive swipe

• Flexible Game Options - Change the rules of the game in real time through an instinctive menu interface: Configure Blinds, Pot Limits, and AI difficulty to fit your playing style

• 10 unique Challenges that unlock game features like a special no-limits table and extreme difficulty.

For more information about Phantom EFX or its products please visit: www.phantomefx.com.

To purchase Reel Deal Texas Hold’Em for the new iPhone 3G and iPod touch gaming platforms, please visit: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284072757&mt=8.

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About Phantom EFX:

Phantom EFX is a game company that creates ultra-realistic experiences that come to life on a personal computer for Windows and Linux. Phantom EFX, with top notch talent, facilities, resources, and a relaxed Midwest atmosphere, has vision and capabilities making it a successful game company that creates titles that are fresher, more entertaining and graphically superior to the present market offerings. For more information about Phantom EFX, please visit: www.phantomefx.com.

About Publisher X:

Publisher X is a growing global publisher of digitally downloadable interactive software. With strong development studio partnerships and an exclusive focus on digitally downloadable titles, Publisher X is in a strategic position to successfully launch new brands and proven IPs within the videogame space. For more information, please visit www.publisherx.com.

About War Drum Studios:

War Drum Studios, LLC. is an emerging game development studio based in Gainesville, Florida. Founded in 2007 by experienced developers, their diverse background and multi-platform experience have been a launch pad for next generation technical, artistic and creative development. They have developed for the Xbox 360, PS3, Wii and PC. For more information, please visit www.wardrumstudios.com.

MEDIA CONTACT:

Brandon Price

Reverb Communications

brandon@reverbinc.com

(209) 586-1495 ext. 113


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