Pimp It Up and Drill to Kill: Hell Yeah! Release Date Revealed

SAN FRANCISCO & LONDON - August 9, 2012 - And now, what we have all been waiting for … SEGA ® Europe, SEGA ® of America Inc. and Arkedo are happy to reveal Hell Yeah! Wrath of the Dead Rabbit™ will be available to download in North America on September 25 for PlayStation®Network, September 26 on Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system, and October 3 for PC digital download for $14.99/1200MSP/$14.99 respectively. In Europe, Hell Yeah! Wrath of the Dead Rabbit will be available for all three platforms on October 3 for 1200MSP/£9.99/€12.99/AUD$19.95.

You want glitter? You want gold? The “Pimp it Up” bling-tastic trailer for Hell Yeah! Wrath of the Dead Rabbit has it all! Thirteen guns to blast those filthy monsters with, nine wheels to pimp out your slaughter machine and over fifty masks to slay in style. Sound awesome? Check it out here.

Ash, the prince of hell, is not a killer or a thief. Okay, that’s not exactly true, but it’s not his fault he has to harvest monster souls, grab diamonds and loot gold to unlock upgrades and customizations on his quest for vengeance. More power means more comical gore, more penetrating drill power (eww, we know what you were thinking) and more ways to complete 100% of the game while looking good doing it. The devil is in the details, after all!

For more information about Hell Yeah! Wrath of the Dead Rabbit, keep an eye on the official blog: www.projecthellyeah.com

About SEGA ® of America, Inc.

SEGA ® of America, Inc. is the American arm of Tokyo, Japan-based SEGA ® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA ®’s global website is located at www.sega.com.

About SEGA ® Europe Ltd.

SEGA ® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA ® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA ®’s global website is located at www.sega.com.

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