Play to Save Imagination as LEGO® Universe Officially Launches in Mass Retail Outlets Nationwide

BILLUND, DENMARK - October 26, 2010

LEGO® Universe is now officially open for business, full of brick-building, endless innovation and family-friendly fun! The LEGO Group, in partnership with Warner Bros. Interactive Entertainment for mass retail distribution, today announced the official U.S. launch of LEGO Universe, the first massively-multiplayer online game (MMOG) based on the LEGO play experience. Available for PC and Mac, LEGO Universe is now available at stores nationwide and online in addition to LEGO sales channels.

LEGO Universe is bursting with energy, as LEGO worlds past, present and future come together in an ever-expanding, interactive environment. Fans and families worldwide can team up online with thousands of other players, join the brave Nexus Force alliance, and employ creativity to battle the Maelstrom. Answer the call to save Imagination in LEGO Universe now!

“The LEGO Group has been looking forward to this moment for nearly ten years, and could not be more excited to invite the world to experience LEGO Universe for the first time,” said Mark William Hansen, LEGO Universe Senior Director, the LEGO Group.“NetDevil has been a wonderful partner and helped develop our vision to introduce an entirely new dimension of the LEGO play experience.”

LEGO Universe offers nearly three thousand options to personalize your Minifigure, two thousand different LEGO bricks in any color you like, nine mini-games to master, six sprawling worlds to explore, four personal property areas to claim and customize… and the game is growing every day! In LEGO Universe, you can build anything you can dream up and literally bring it to life.

LEGO Universe is a living, breathing world that’s only just begun– the LEGO Group and NetDevil are already working on new worlds, missions, characters, competitions, bricks, models, features and fun to come over the next several months, years and beyond. Monthly game updates, additions and expansions are all included with regular subscription fee, so go ahead, get in game, and get ready to watch the LEGO Universe grow!

About LEGO Universe

Published by the LEGO Group, developed by NetDevil, and distributed in mass retail by Warner Bros. Interactive Entertainment, LEGO Universe invites players to flex their imaginations with the iconic LEGO brick in a new digital way. With an MSRP of $39.99 (plus monthly subscription) and ESRB rating of E10+, children and families can enjoy exploring the Universe together on PC or Mac. LEGO Universe employs a powerful mix of technology, people, process and community to provide the most creative and safe environment possible. Players can pick up their copy now in retail stores or online, as well as at LEGO.com, LEGOLAND theme parks and LEGO Stores worldwide.

To learn more about LEGO Universe, please visit www.LEGOuniverse.com.

About the LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932, and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com

LEGO and the LEGO logo are trademarks of the LEGO Group.©2010 the LEGO Group.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

Eddiemae Jukes, TriplePoint

+1 650-996-0086

eddiemae@triplepointpr.com

Flemming Binderup Gammelgaard, The LEGO Group

+45 3010 2631

Flemming.Binderup.Gammelgaard@lego.com

 


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