PlayJam Expands Global Games TV Network with Vestel

London, February 22nd 2012 -

Vestel, a major player in the consumer electronics industry, will add the PlayJam Games Channel to its extensive product line up of televisions and digital set-top boxes, of which the company has a manufacturing capacity of 15 million and 10 million units respectively each year.

The games channel will be accessible from the front page of the user-interface and sit alongside VOD and music streaming services.

PlayJam's Games Platform provides developers with a rich set of APIs to enhance, monetize and distribute content across all key Smart TV platforms worldwide, driving increased revenue and customer loyalty through core features such cross-network tournaments, leader-boards, real-time mass participation events, virtual currencies and recommendations

PlayJam recently launched its beta development program that will bring titles from the likes of GameHouse, Slingo, Alawar, Playrix, Relentless, First Star and Puzzler to Vestel Smart TV devices from Q2, 2012. Earlier this month, the company demonstrated its companion remote control application for iOS and Android smart devices at Casual Connect in Hamburg, enabling developers to design bespoke, branded remotes for their titles played on Smart TV.

PlayJam's Marketing & Communications Director Anthony Johnson commented, "Smart TV is widely regarded as the fastest growing games platform today with 1.5 billion such devices expected to be in circulation by the close of 2015. Our partnership with Vestel will significantly grow PlayJam's already considerable footprint on these devices and secure a smooth route to market for the game developer community."

Hakan Kutlu, Head of Marketing at Vestel , says - "Vestel's Smart TV solution delivers a wealth of content directly to the consumer via a rich and intuitive user-interface. We are delighted to be working with PlayJam to further enhance this offering with a dedicated games-offering the whole family can enjoy."


About PlayJam

The pioneer of games on TV, PlayJam originally emerged during the dawn of digital television back in 1999 as one of the first-ever interactive broadcast channels and went on to build a global footprint of 50 million homes. The company was sold to Open TV in 2001 and was re-acquired by its founder Jasper Smith at the dawn of internet-enabled TV in 2009.

Since then, PlayJam has become a global leader in the distribution of games across all major connected TV brands including Samsung, LG, Panasonic and Sony. The PlayJam service is underpinned by its Social Engagement Platform affording game developers a powerful tool-set to enhance, monetize, promote and distribute their content across PlayJam's global TV network.

The company recently announced $5 million investment from GameStop Digital Ventures, Adobe Ventures and Endeavour Ventures to fuel further growth, capitalizing on the rapidly expanding connected TV market.


About Vestel

Vestel is a major player in the consumer electronics and household appliances industry, with an established product range spanning television sets, B2B displays, digital set-top boxes, refrigerators, washing machines, cooking appliances, dishwashers, air conditioners, and water heaters. 88% of Vestel's products are exported to over 135 countries under leading Japanese and European brands.

Vestel's Smart TV solution offers OEM brands a fully optimized and customizable content portal with access to a wide range of IP-delivered applications including, weather, news, games, VOD and music services.

Vestel Media Contact:

Sengul Soytas

+90 236 233 2582 - 5820


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