PlayJam Games launches worldwide service on LG’s Smart TV

The PlayJam games network will offer a rich and compelling casual gaming destination on LG Smart TV and Blu-ray players from April 2011. Highly visible within LG’s own service platform Netcast™, PlayJam will use its existing world-wide billing, CRM and games servers to deliver thousands of social, casual and skill titles as well as tournaments, leader-boards, editorial, messaging and more.

LG Smart TV enables viewers instant access to the latest Hollywood releases, TV shows, games, news, weather and music. The PlayJam service will sit alongside notable entertainment offerings from Netflix, Roxio Cinema Now, Pandora and Vudu.

In addition to promoting their own titles, PlayJam is working with games developers worldwide to bring much loved and renowned titles to TV. PlayJam is a dedicated TV games publisher, delivering thousands of branded casual games to a global network spanning multiple connected TV vendors as well as digital TV operators Sky, Dish TV (US), Freeview and UPC. A pioneer in connected and Over The Top (OTT) TV games content with over 12 years’ international operating experience, PlayJam has generated over 6 billion downloads during the last 5 years.

Says PlayJam's Business Development Director, Anthony Johnson, "As one of the largest consumer electronics manufacturers in the world, LG is at the forefront of innovation centered around the smart living room. This agreement will cement PlayJam’s position as the de facto casual gaming destination for TV”.

Said Young-jae Seo, Vice President of LG Electronics Smart TV Team“ We‘re excited to be working with PlayJam to launch their games portal across our range of Smart TVs. Engaging content will form the core of our strategy to bring truly interactive devices into the heart of family life.”

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About PlayJam

PlayJam is the world’s largest social games network for TV. We offer a huge selection of fun yet challenging casual games that include free, play-to-play and skill-based titles.

Our players love them too; having generated over 6 billion downloads during the last few years! With a conversion rate from free to pay of 50% and average dwell time of 23 minutes, PlayJammers cite an impressive 99.3% overall satisfaction rate with our service.

We originally emerged during the dawn of digital TV back in 1999 as one of the first-ever interactive broadcast channels. Following our initial debut on Canal Satellite and BSkyB, we have since built up a global footprint of over 50 million homes accessed via broadcast networks in the UK, mainland Europe, the US, Africa and Asia.

Re-acquired recently by our founder, Jasper Smith, PlayJam is now a global leader in both connected and Over The Top TV games content. We continue to create highly addictive titles to add to our 500-strong library as well as publish content from other recognized developers across platforms via Sky, Facebook, Sony, Samsung, Yahoo!, and Dish TV to name a few.

The smooth interoperability between platforms as well as a host of added-value features is made possible by Phoenix, our proprietary CRM platform that allows game developers to bring a rich layer of interactivity to their titles such as localized leader-boards, tournaments and the ability to monetize games via a centralized accounts and billing service.

We’re now well on our way to creating the biggest ever games exchange– come and join us at


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