London, UK – 12 September 2013/… Playmob, the London-based technology company championing charitable fundraising through games, today announced the first details of its Peace Games initiative.
Taking place during ‘Peace One Day’, the annual day of global unity on 21st September 2013, Playmob will be running Peace Games Live, a 24-hour live stream event designed to raise funds for worthy causes ( http://www.twitch.tv/peacegames). Funds raised as part of the initiative will go towards providing vaccinations for children in war torn areas, education around peace and raising awareness of the movement. Playmob also envisions that Peace Games Live will demonstrate the passion, creativity and generosity of the gaming and development communities.
Peace Games Live will be directly broadcast from the UKIE London Office ( http://ukie.info/), streamed globally through Twitch TV. Structured like a telethon, Peace Games Live will encourage donations to its charity page by providing exciting feature content from competitions, podcasts through to competitive gaming shows.
Peace Games Live is also being supported by creatives and celebrities from the games industry, with Mike Bithell the creator of BAFTA Games award-winning Thomas Was Alone already confirming his attendance. Playmob is planning to announce more names and content from Peace Games Live in the coming days.
Jude Ower, Founder & CEO, PlayMob, said:
“Playmob has long championed gaming as a force for good, helping developers and publishers to set up charitable campaigns within their games quickly and easily and enable gamers to feel part of something even bigger by transparently showing them what they are impacting, while they play their favourite games. Peace Games has a simple but crucial message - to benefit those impacted by war and violence, whether in areas of conflict or at home, across the world. Peace Games, and the Peace Games Live streaming show, is the next logical step in this initiative for us.”
Peace Games Live welcomes contributions from publishers and developers looking to provide feature content, competition prizes, or sponsorship. If you’re interested, please contact Nick Taylor: firstname.lastname@example.org
For More Information Contact
Stu Taylor and Tor Watson
Dead Good Media
T: +44 (0)7780 600 728
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Playmob enables gamers to give to global causes while playing their favourite games. Our ethos is simple - support a cause through in-game actions.
The core objective of Playmob is transparency. We believe that every gamer should see what they are directly impacting, and how much the cause will receive, in real-time. By linking to in-game actions, we also help to tell a story and capture the imaginations of players, showing them how a simple action can lead to life-changing good, globally.
Playmob have created a platform to help developers and publishers quickly and simply set up a charitable campaign, and making their players feel amazing while they play. By working with gaming and charity partners, Playmob combine the two by doing the heavy lifting, so we can start to make a positive impact today. To become a Playmob partner, sign up at www.playmob.com and our team will help you get started.