San Francisco, CA -- Playnomics, the pioneer of applying predictive data mining to play environments, today announces a free player scoring system for connected game publishers. Through a free web-based dashboard, publishers can see which players are valuable, then upgrade to target them in-game with personalized promotions or acquire new players who are predicted to be valuable for their game. Publishers and platform owners can sign up for the free scoring dashboard at www.playnomics.com.
“You are how you play,” said Chethan Ramachandran, CEO of Playnomics. “Our predictive scoring system reveals hidden traits about players, and is applicable to both publishers and players of games. Just like a credit score, our scores are portable across games, and predict how a player will perform in any game environment. Scoring gives the marketers at game publishers a way to find the right player for their game and then message those players in-game with personal promotions. Scores also ultimately give players a way to see their play personality – how social they are, how competitive, which informs who they want to play with and what to play.”
To get implemented, publishers spend 20 minutes integrating the Playnomics API. Player data is ingested into the industry’s most sophisticated data mining platform, to give each player multiple predictive scores (Loyalty, Attention, Intensity, Monetization) and personality scores (Social, Competitor, Explorer, etc).
Publishers use the dashboard to:
· Segment players by patterns of activity
· Acquire new players out-of-game whose scores indicate they will be a good fit
· Retain and monetize existing players with personalized in-game promotions
· Benchmark game-level health scores against other games in genre or platform
Since launching the free scoring system for publishers in November, Playnomics has experienced rapid growth, and is currently scoring over 20M monthly active players across dozens of publishers, platforms and portals.
In the coming months, publishers and game portals will be able to reveal the Playnomics scores directly to players, giving players a new way to find other players to engage with, and find new games that fit their psychographic makeup. For example, players who have high Social scores would be able to find other Social players, and Explorers would find quest-based games that fit their personality.
Founded in 2009, Playnomics is the leading customer targeting solution for play. The company was founded by entrepreneurs and experts who pioneered data mining in finance, information security and bioinformatics. The company is backed by leading venture investors, including FirstMark Capital, x/Seed Capital, Metamorphic Ventures, Accelerator Ventures and TriplePoint Capital.