21st October 2009. London, UK. PlayReplay today announced the appointment of Oliver Birch as Director of the newly formed agency www.playreplay.net
PlayReplay is a marketing agency solely focused on creating and implementing global PR and marketing campaigns for games released on digital download platforms such as Xbox Live Arcade, PlayStation Network, WiiWare, DSi, PSP Go, PC and iPhone.
“Developers and publishers are fast realising that digital platforms require a new marketing approach. The digital shelf is infinite and there is an incredible amount of noise to cut through, when influencing a customer's online purchasing decision. The challenge is to initiate and maintain visibility for any game" commented Birch
“We undertake an Agile Online Marketing approach to promote a product, which continually connects and engages with the gaming community. This allows us to react to the important feedback provided by the gamers themselves and design communication strategies that gain maximum impact and effect.”
He continued,“Developers put a significant commitment and investment into creating a game and more often than not, fall short in effectively telling the consumer about their game and where to buy it. Marketing is not usually at the heart of their business and because of this a lot of great titles are falling at the last hurdle.
This can only change if marketing is planned and executed well. PlayReplay gives developers back the control over their audience and offers the experience they lack on an outsourced basis”
• Online community creation and management
• Localised worldwide media relations
• PR and product promotion
• Digital platform advertising
• Social media strategy and implementation
• PlayStation®Home strategy and design
• Community gaming event planning
About Oliver Birch
Oliver Birch has promoted products created by Kuju Entertainment, Rebellion and Introversion Software and recently worked on marketing strategy and campaigns for doublesix PSN title, Burn Zombie Burn!, Madballs in:Babo Invasion on XBLA for Canadian developer Playbrains and Manage Your Football Club on iPhone, for football management developer Roger Womack.
Digital distribution channels are rapidly becoming a fundamental part of the games industry, but present challenges to both developers and publishers who wish to enjoy the obvious benefits of the direct relationship with the end user.
PlayReplay understands how this relationship works and how to unlock its potential by delivering Marketing, PR and Community Management campaigns that are tailored to each game, its customers, delivery platform and budget.
PlayReplay combines traditional games marketing knowledge with emerging methods ofreaching gaming audiences and extensive experience of targeted platform marketing to stimulate more customers to trial, buy and recommend.