Playrix® Announces the Launch of Elementals: The Magic Key™

VOLOGDA, Russia - October 8, 2009– Playrix Entertainment, a top-tier developer of such hits as Fishdom H2O: Hidden Odyssey™, Call of Atlantis™, 4 Elements™, Fishdom™, etc. announced the exclusive release of Elementals: The Magic Key™, the company’s first published title. In Elementals: The Magic Key players hunt for hidden items and solve puzzles to help Albert, a young magician, restore the Key of Eiron and save his kidnapped sister.The game is now available exclusively via Web download from www.playrix.com, while the official universal launch is scheduled for October 22, 2009.

Playrix officially announced its plans to start publishing games from external studios in late October 2008, stating that it has all the necessary resources and experience to assist like-minded developers focused on premium quality with their new games.

Elementals: The Magic Key was developed by Lucky Soft, a Ukrainian-based studio with extensive experience in creating games of various genres ranging from casual and browser-based titles to full-scale client MMORPGs.

“Elementals: The Magic Key is the first game from Playrix, the publisher, and our expectations for the game are high”, said Oskar Nezhelsky, Playrix’s Lead Producer in charge of publishing.“Lucky Soft is a great team to work with, and we were happy to share our knowledge and experience with people passionate about making high-quality games.”

“The game features beautiful art, captivating gameplay and a fascinating atmosphere with nicely themed music and sound effects. We strongly believe that it will appeal to adults and younger players alike, with its unique gameplay feature– magic board battles of elementals,” said Artem Agafonov, Lucky Soft’s CEO.“Playrix’s support, enthusiasm and sharp eye for quality helped create a top-tier quality product."

Features in Elementals: The Magic Key™ include:

• Enchanting world of magic inhabited by elementals

• Immersive and gripping storyline

• Over 30 puzzles and mini-games

• Over 20 amazing locations

• Magic board battles between elementals

• Mind-blowing graphics

About Playrix® Entertainment

Founded in 2004, Playrix Entertainment has become known as a leading casual games developer and publisher. The team behind such hits as The Rise of Atlantis™, Fishdom™, 4 Elements™, Call of Atlantis™, etc. is steadily stepping up production creating new compelling games and engaging gaming experiences on a variety of platforms. For more information please visit: http://www.playrix.com.

About Lucky Soft

Lucky Soft is a Ukrainian-based independent game developer with offices in Donetsk and Kiev. The professional team has extensive experience in creating games of various genres ranging from casual and browser-based titles to full-size client MMORPGs, and is actively working on expanding its catalog.

PRESS CONTACT

Dasha Kobzeva

Playrix Entertainment

Tel: (7 8172) 71 76 21

E-mail: dasha@playrix.com

http://www.playrix.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.