Playrix® Launches Fishdom: Spooky Splash™

VOLOGDA, RUSSIA - October 6, 2009– Playrix Entertainment, a top-tier developer of such hits as Fishdom H2O: Hidden Odyssey™, Call of Atlantis™, 4 Elements™ and Fishdom™, announced the exclusive release of Fishdom: Spooky Splash™, a long-awaited sequel to the best-selling puzzle franchise. A match-3 installment of the Fishdom series challenges players to complete addictive tile-swapping levels and create a spooky aquarium of their dreams. The game is now available exclusively via Web download from www.playrix.com, while the official universal launch is scheduled for October 8, 2009 with localizations and Mac version in the pipeline.

The original Fishdom rolled out in July 2008 has been a best seller since its launch building an impressive fan base and receiving spectacular user ratings and favorable reviews. The game with conversion rates reaching 14% proved to be #1 hit and one of the top-selling match-3 titles across major casual games portals. It was called one of the greatest games of 2008 by Casual Games Association and was announced among the final nominees for the 2009 Great Game Awards. Fishdom H2O: Hidden Odyssey™, a hidden object spin-off of the game, released in April 2009, followed on the success of the flagship title and immediately captured the top spot on the major online gaming channels.

“Working on a match-3 sequel to Fishdom we took on board some great ideas and numerous suggestions of Fishdom devotees, for instance, the ability to purchase unlimited number of tanks,” said Igor Bukhman, Playrix’s President, Products.“Fishdom: Spooky Splash has its unique atmosphere, it is as fun and relaxing as the original Fishdom, but quirky fishies, spooky ornaments and eerie music create an absolutely new experience.”

In Fishdom: Spooky Splash players need to build up their spooky aquarium and create the eerie atmosphere of an underwater haunted house with witches, vampires and ghosts in it. While completing match-3 levels, they earn cash to buy funny tropical fishies and Halloween-themed ornaments.

Features in Fishdom: Spooky Splash include:

• Almost 100 themed fishies and accessories

• Unlimited number of tanks to create and design

• Endless replay value

• Bonus screensaver

About Playrix® Entertainment

Founded in 2004, Playrix Entertainment has become known as a leading casual games developer and publisher. The team behind such hits as The Rise of Atlantis™, Fishdom™, 4 Elements™, Call of Atlantis™, etc. is steadily stepping up production creating new compelling games and engaging gaming experiences on a variety of platforms. For more information please visit: http://www.playrix.com.

PRESS CONTACT

Dasha Kobzeva

Playrix Entertainment

Tel: (7 8172) 71 76 21

E-mail: dasha@playrix.com

http://www.playrix.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.