PlayRM™ Launches as first-Ever  Predictive CRM Platform for Games

San Francisco, CA – August 16, 2012 – Playnomics, the market leader in predictive analytics for games, today announced the release of PlayRM™ platform, the industry’s first CRM system built for games and game mechanics. With today’s release, all game developers and publishers will be able to leverage the platform’s comprehensive suite of tools to engage players, including PlayRM™ Segmentation Engine, PlayRM™ Messaging Engine, and PlayRM™ Player Marketplace. Early engagement metrics from PlayRM platform beta partners indicate a marked improvement in player retention with users spending almost 150% more time playing in their first week.

“PlayRM gives game developers a completely new way to manage their players and create a profitable game,” said Chethan Ramachandran, CEO of Playnomics. “Our goal is to optimize all steps of the player lifecycle - from finding and acquiring the right players for a specific game, to retaining and targeting players in the game with personalized incentives. This is why we’ve launched the PlayRM Messaging Engine and Player Marketplace - to build upon our release earlier this year of our proprietary player Scoring System. In contrast to generic analytics platforms, PlayRM was designed from the ground up to manage player relationships and revenue, maximizing the value of each player dramatically.”

“At Slingo, managing our player audience is our biggest opportunity. PlayRM gives us a simple, but powerful way to understand which players are valuable and then quickly act on that insight,” said Rich Roberts, CEO of Slingo.

The PlayRM comprehensive suite now offers the Messaging Engine, which enables developers to communicate directly with users by delivering 1-to-1 personalized messaging and cross-promotion, and the Player Marketplace, which provides access to Playnomics' network of over 35 million existing players for new discovery or retargeting campaigns. At the heart of PlayRM platform is Playnomics’ industry leading predictive PlayScience Engine, which enables game developers to finely slice and dice player data across an infinite amount of dimensions. Each player is scored across multiple facets, including predictive scores (Loyalty, Attention, Intensity, Monetization) and personality scores (Social, Competitor, Explorer, and more). Developers can then leverage PlayRM to target, acquire and engage the most valuable users for their game based on individual play behaviors.

“Our mission at Playnomics is to transform the economics of the game industry and give every type of game company – both big and small – the tools and the player insight to find the right audience for building a sustainable, thriving game,” said Ramachandran.

To sign up for a free account and get started with PlayRM, visit Playnomics at http://www.playnomics.com/playrm-features.

About Playnomics

Founded in 2009, Playnomics is the global leader in quantifying play behavior. Comprised of entrepreneurs and industry experts who pioneered data mining in finance, information security and bioinformatics, Playnomics was the 2010 winner of the VentureBeat startup competition “Who’s Got Game”. In 2012, Playnomics launched the first-ever CRM platform for games called PlayRM™, and grew its predictive PlayScience Engine to score over 35 million monthly active players across dozens of the leading online games and brands worldwide. San Francisco-based Playnomics is backed by leading venture investors, including FirstMark Capital, Accelerator Ventures and TriplePoint Capital. For more information, please visit www.playnomics.com.  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.