SAN FRANCISCO – February 13, 2013 - Playnomics, the market leader in predictive analytics for games, today announced the mobile version of its web-based CRM platform for games, PlayRM™ Mobile. Using the PlayRM platform, mobile game developers can more effectively segment their audience by game behaviors and target players with custom in-game messaging, push re-targeting, and cross promotions. Early results from beta partners indicate a 150% increase in player retention during just the first week of platform use. Playnomics will demonstrate how adopters of PlayRM Mobile can markedly increase retention and engagement in a dedicated session during Casual Connect Europe in Hamburg, Germany on February 14 at 1:30 p.m. (CET) in the Congress Center, Hall F.
“Many mobile game developers have all the data in the world and no idea how to leverage it for player engagement growth,” said Chethan Ramachandran, CEO of Playnomics. “With PlayRM Mobile, you get access to our industry leading predictive PlayScience Engine that makes it easy for developers to finely slice player data into segments for targeting highly valuable and engaged players.”
With more games flooding the mobile market every day, managing players on an individual level and keeping them playing is increasingly important. Like its web-based brethren, PlayRM Mobile puts a comprehensive suite of tools at the developers’ fingertips, including the PlayRM™ Segmentation Engine, PlayRM™ Messaging Engine and PlayRM™ Player Marketplace.
The PlayRM Messaging Engine is particularly valuable for mobile games, enabling developers and publishers to communicate directly with individual users through personalized messages and cross-promotion, based on their gameplay behavior and optimized to encourage engagement, monetization and virality.
To learn more about how PlayRM can markedly increase revenue, retention and engagement of players, sign up for a free account at Playnomics: http://www.playnomics.com/playrm-features
Founded in 2009, Playnomics is the global leader in quantifying play behavior. Comprised of entrepreneurs and industry experts who pioneered data mining in finance, information security and bioinformatics, Playnomics was the 2010 winner of the VentureBeat startup competition “Who’s Got Game”. In 2012, Playnomics launched the first-ever CRM platform for games called PlayRM™, and grew its predictive PlayScience Engine to score over 35 million monthly active players across dozens of the leading online games and brands worldwide. San Francisco-based Playnomics is backed by leading venture investors, including FirstMark Capital, Accelerator Ventures and TriplePoint Capital. For more information, please visit www.playnomics.com.