PlaySpan Selected by AlwaysOn as an AO Global 250 Top Private Company Award Winner

SANTA CLARA, Calif. - August 27, 2008 PlaySpan, the game industry’s first publisher sponsored in-game commerce network, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 list of private companies. PlaySpan was recognized in the Consumer and Community category by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

PlaySpan and the AlwaysOn Global 250 Top Private Companies were honored last month at the AlwaysOn&STVP Summit at Stanford on July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlighted the significant economic, political and commercial trends disrupting global technology industries and featured the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.

“The AO Global 250 winners have excelled in key strategic areas in the global technology markets,” said Tony Perkins, founder and CEO of AlwaysOn.“We congratulate them for their success in introducing new tools, services, and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time.”

The gaming industry’s first publisher sponsored in game commerce network, PlaySpan helps online game publishers leverage the burgeoning market of microtransactions of virtual goods. PlaySpan’s ease of use and seamless integration with gaming interfaces makes it the simplest management tool for virtual economies, as well as the best defense against gold farming, fraud, and other exploitative user behavior. PlaySpan earned this prestigious award from AlwaysOn because of its business solutions and superior end user product.

“Our success has been the result of our integrated digital goods monetization platform that is empowering content publishers to support the microtransaciton based model and further enhance the user experience.” said Karl Mehta, CEO of PlaySpan Inc.

A full list of all the Always-On Global 250 companies can be found on the AlwaysOn website.

About PlaySpan Inc.

PlaySpan is game industry's first publisher-sponsored in-game commerce network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce. PlaySpan is based in Silicon Valley with offices in Mumbai, Seoul and Shanghai. Investors include Easton Capital, Menlo Ventures, South Korea based STIC and Hong Kong based Novel TMT Ventures.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing asocial network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print“blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

Ben Karl, Odyssey Public Relations

(415) 955-8531

benjamin@odysseylabs.com


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