PlayStation® Game Runners

PlayStation Game Runners is an experimental project where PlayStation, members of the public and young people from diverse backgrounds have come together to create social games; PlayStation believe the best games are played as a group.

The project has been developed by PlayStation and Hide&Seek with a team of 8 initial Game Runners who PlayStation have picked to train as game designers to work together to make the games relevant to the public.

There have been three games in development: Flags, BLOCKS&Hoops.

After a series of play tests to develop the games it was decided that the most popular was BLOCKS.

Now that BLOCKS has been announced as the winning game it will be put forward into development and the public will have the chance to check out the game on Friday October 8th in London during an open day where anyone can drop in and try BLOCKS followed by a competition in the evening.

For more information on PlayStation Game Runners and to get involved see http://www.facebook.com/playstationgamerunners - where fans are invited to comment on BLOCKS and support The Game Runners.

Quotes:

”Thanks to the community for voting for BLOCKS” says Carl Christopher-Ansari, Sponsorship Manager for SCEUK.“In all our personal plays and community sampling play testing we found BLOCKS to be an intense game of strategy and precision. BLOCKS is highly competitive and social. People really get their game face on to play this.

“I look forward to seeing BLOCKS going into full production for the live event. It will make for a visual spectacular and a great social night out as we will be playing with very tactile small and large Blocks. It will be an awesome challenge of brainpower and dexterity.”

Alex Fleetwood, Director at Hide&Seek says:“Hide&Seek are thrilled to be a part of PlayStation Game Runners. Working with this inspirational group of young people to develop amazing new social games has pushed our creativity to the limit. BLOCKS is a worthy winner - it's an incredibly addictive battle of precision, movement and nerve, we can't get enough of it in the Hide&Seek studio... Niamh, Rodney and Haroon must be stoked! We're really looking forward to taking everything we've learnt from the process so far to help create an incredible event in October - it's going to be a heap of fun.”

About BLOCKS:

BLOCKS is a three-dimensional game of strategy and precision movement.

Two opposing players take it in turns to place the blocks in a 2 x 2 tower. Every face of the block has a PlayStation symbol on it. When a player places a block the symbols on all touching faces

must match.

Here’s the tricky bit: all the blocks are a little bit uneven, and so stacking a high tower gets harder and harder. The player who lets the tower topple, or who runs out of time to make a move, loses the game. You’ll need a logical mind and a steady hand to triumph!

-ENDS-

For further information, video, interviews and imagery please contact: David Farrer on david.farrer@johndoehub.com

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation ® 3, PlayStation ® 2, PSP TM (PlayStation ® Portable) and PlayStation ® Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, over 38 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 146.1 million systems worldwide. Since its launch at the end of 2004, over 62.7 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 52 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 1 billion items have been downloaded.

More information about PlayStation products can be found at www.playstation.com.

PlayStation, the PlayStation logo and PSP are registered trademarks of Sony Computer Entertainment Inc. PS3 is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.


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