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POKÉMON AND NINTENDO OFFER SPECIAL PICHU CHARACTER DISTRIBUTION AT U.S. GAMESTOP STORES

January 27, 2010 - For the first time outside Japan, a special Pikachu™-colored version of the adorable Pokémon Pichu™ will be available for distribution to Pokémon fans at more than 4,300 GameStop stores located throughout the U.S. and Puerto Rico. Beginning Saturday, January 30, through Sunday, February 14, The Pokémon Company International and Nintendo of America Inc. will offer players the opportunity to receive this Level 30 character that cannot be acquired through normal gameplay. During that time, Pokémon fans who bring their Pokémon Diamond Version, Pokémon Pearl Version or Pokémon Platinum Version Game Cards (each sold separately), along with their Nintendo DS™ or Nintendo DSi™ system, to a U.S. GameStop store will be able to wirelessly add this unique Pokémon to their Pokédex.

Who: All Pokémon fans

What: Pikachu-colored Pichu distribution for your Pokémon Diamond Version, Pokémon Pearl

Version or Pokémon Platinum Version (each sold separately)

When: Saturday, January 30, through Sunday, February 14

Where: U.S. GameStop stores (including Puerto Rico)

This unique Pikachu-colored Pichu comes equipped with attacks such as Charge and Endure, as well as special moves Volt Tackle and Endeavor. Of special note to game players is that this Pichu comes with the Held Item Everstone and is in a Poké Ball™ known as the Cherish Ball - a special Poké Ball exclusive to Pokémon distributed at events.

What's more, this Pichu holds a secret that will be revealed in the upcoming Pokémon HeartGold Version and Pokémon SoulSilver Version games! When you trade Pikachu-colored Pichu into one of those games, you'll be able to meet a new friend - Spiky-eared Pichu. The diminutive Spiky-eared Pichu, seen in the latest Pokémon movie, Pokémon: Arceus and the Jewel of Life, cannot be encountered without transferring Pikachu-colored Pichu into Pokémon HeartGold Version or Pokémon SoulSilver Version!

This Pichu distribution comes just before the highly anticipated release of Pokémon HeartGold Version and Pokémon SoulSilver Version on March 14, 2010.

For more information about this distribution or Pokémon in general, fans can visit www.pokemon.com.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, visit www.pokemon.com.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™ and Nintendo DSi™ systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.2 billion video games and more than 535 million hardware units globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at www.Nintendo.com.

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Contact:

JP Shields

BENDER/HELPER IMPACT

212-689-6360

jp_shields@bhimpact.com

Brian Reinert

BENDER/HELPER IMPACT

212-689-6360

brian_reinert@bhimpact.com


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