SEATTLE, Washington– March 3, 2009— PopCap Games Inc., the leading developer and publisher of casual video games, today announced the launch of Peggle™ Dual Shot for Nintendo DS®. This highly acclaimed adaptation, which just received IGN’s Editor’s Choice Award, was developed in conjunction with famed Japanese development studio Q Entertainment. Featuring 120 mind-bending levels, including ten all-new“Q”-created levels exclusive to the DS version, 90 challenges, and hundreds of hours of gameplay entertainment, Peggle Dual Shot is now available nationwide at every major retailer that carries video games for an MSRP of US$29.95.
“PopCap is best known for its addictive, top-selling PC titles, but with the launch of Peggle Dual Shot for DS we’ve now cemented our position as a leading provider in the console market with a title that sets new standards for handheld video gaming,” noted Greg Canessa, VP of video game platforms.“We’ve totally optimized Peggle for the DS, and seriously packed it with an unprecedented amount of gameplay and exclusive content that appeals as much to hardcore players as it does to the traditional‘casual’ audience. It’s a true cross-over title with nearly unlimited entertainment value.”
Peggle Dual Shot is based on the highly acclaimed original version of Peggle, which combines elements of pinball and pachinko with a dash of billiards and a wealth of indescribable zaniness. In the game, players fire a metallic silver ball from the top of the screen, relying on gravity to propel the ball downwards while it ricochets off unique arrangements of orange and blue pegs. The goal is to clear all the orange pegs from the screen, while earning as many points as possible, before running out of balls. A moving bucket at the bottom of the screen offers free balls, while green power-up pegs unlock special abilities via ten unique and memorable Peggle Masters who guide players through dozens of levels of gameplay challenges. Power-ups include explosive area-clearing blasts, lobster claws that serve as pinball-like flippers and“fireballs” that cut through all pegs in their path.
Within its 120 levels, 90 challenges and hundreds of hours of gameplay entertainment, Peggle Dual Shot combines classic elements of Peggle game action with a wealth of new content and unique features, including Bonus Underground and Peggle Zoom. Peggle Dual Shot additionally contains all of the game content featured in the recent PC hit, Peggle Nights as well as ten all-new levels created by Q Entertainment exclusively for the DS version. Optimized specifically for the DS, Peggle Dual Shot makes novel use of the stylus– for example, so players can zoom in to perfect their aim on any shot. They can also enjoy a special Duel Mode, where two players can compete against one another to achieve the highest score, while passing the DS back and forth between shots.
Since its first introduction in March 2007, the Peggle series has been downloaded more than 45 million times on the Web, and garnered more than a dozen awards from leading industry associations and trade journals. From spin-off hit Peggle Nights to adaptations of the original Peggle for mobile phones and iPod, the franchise gained more accolades and momentum throughout 2008. Later this month, PopCap plans to extend the franchise further with the launch of Peggle iPhone and Peggle for Xbox Live Arcade.
About Q Entertainment, Inc.
Formed in 2003, Tokyo-based Q Entertainment, Inc. creates, produces, and consults in digital entertainment content across multiple game consoles, PC broadband and mobile units. The company is best known for its critically acclaimed music and luminary action puzzle game series Lumines, which was released worldwide for PSP in 2004/2005 and has since become a hit on mobile, Xbox LIVE Arcade and PlayStation 2. Q Entertainment’s impressive line-up also includes the action puzzle title Meteos and the fantasy action title Ninety-Nine Nights. Founded by principal game creator and Chief Creative Officer Tetsuya Mizuguchi and industry veteran and Chief Executive Officer Shuji Utsumi (Sony Computer Entertainment America, Sega, Disney), Q Entertainment is composed of experienced designers, programmers, and producers. Q Entertainment collaborates with other creators, artists and development studios in Japan and overseas. More information can be found on the Internet at www.qentertainment.com.
PopCap Games ( www.popcap.com) is the leading multi-platform provider of“casual games”— fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 25 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (including Xbox 360, PlayStation and Nintendo DS), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.
# # #
*Additional Peggle and Peggle Nights materials, including logos and screen shots, can be found at www.popcap.com/promos/pressresources/peggle.
+353 1 480 6286