PopCap Games Announces Bejeweled® Legend for the Japanese Market

SEATTLE, Washington and DUBLIN, Ireland — Tuesday 5 th June 2012 - PopCap Games, a worldwide leader in mobile and social games, today announced the immediate availability in Japan of an all-new mobile Android TM and iOS social game, Bejeweled® Legend for GREE, Japan’s leading mobile social gaming platform, with over 30 million users.

Bejeweled Legend marks a major milestone for PopCap’s Asia Pacific strategy. Built in Japan for Japanese players, Bejeweled Legend signifies the first time PopCap has self-published a game in Japan, demonstrating the company’s increased commitment to one of the world’s most avid gaming markets.

Building on PopCap’s flagship franchise, Bejeweled Legend fuses the world’s number one puzzle game with a pirate-themed story and an RPG progression. Working closely with GREE, PopCap has incorporated a culturally rich story, frequent events, and rich social components that combine to make Bejeweled Legend a unique experience.

Bejeweled Legend is the first product designed and developed by PopCap’s Tokyo Studio.

Yohei Ogura, Sales and Marketing Manager for Japan, said:

PopCap is already enjoying considerable success in Japan, and Bejeweled Legend is an opportunity to take our biggest franchise to the next level in this market. We are excited to bring the most regionally-customized adaptations of our hit franchise to Japanese audiences.

Shigenori Araki, Executive Creative Director for Asia/Pacific, said:

Bejeweled is PopCap’s best-known and most successful franchise to date. We have adapted this beloved game in a unique way for Japanese audiences. It was both a huge responsibility and shows PopCap’s commitment to develop highly polished games in Japan for Japan.

Bejeweled Legend is available for immediate download in Japan from Apple’s AppStore, Google’s Marketplace.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of over 600 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai, Singapore, and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled ®, has sold more than 50 million units.

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