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PopCap Games Launches Lucky Gem Casino™ on Facebook

DUBLIN, Ireland – February 21st , 2012— PopCap Games, the worldwide leader in casual games, today unveiled a free, slot-based social game experience, Lucky Gem Casino . PopCap’s Lucky Gem Casino will be exclusively available on Facebook and will initially house seven custom-created luck-based games. The slot machine-style games available at launch are free to play with payouts occurring only in virtual currency and feature imagery and characters from some of PopCap’s most beloved games including Bejeweled ®, Bookworm ®, Chuzzle ®, and Zuma ® - with more fun to be added over time.

                                                                                                                                  

PopCap’s existing social games - Bejeweled Blitz, Zuma Blitz and most recently, Solitaire Blitz™ - have proven very popular with Facebook users, attracting tens of millions of monthly players and enjoying some of the highest engagement rates in the industry.  Lucky Gem Casino is a fun, luck-based, casino-themed experience and represents PopCap’s first offering in this dynamic social genre. 

“Casino-themed social games are one of the fastest growing genres on Facebook”, said Dennis Ryan, vice president of worldwide publishing at PopCap. He continued: “The strength of PopCap’s game brands and the quality of the Lucky Gem product combined with our experience in luck-based games outside of Facebook means we are perfectly positioned to deliver the ultimate online free casino game experience – PopCap style. Enlivening traditional casino games with our franchises will delight millions of PopCap fans while introducing our world-class brands to a new and enthusiastic audience of online gamers.

Lucky Gem Casino allows Facebook users to play alone or with friends. Players can compare their winnings, chat in real-time with friends, play mini-games and share unique game content. The games are free to play and players may purchase virtual currency in the form of Facebook credits to accelerate and increase the fun. All payouts are in virtual coins, which are not redeemable or transferrable for cash. In the coming months PopCap intends to evolve Lucky Gem Casino to enhance the experience, add more games, community features and maybe even a few surprises.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 600 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled ®, has sold more than 50 million units.

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Bejeweled, Bookworm, Chuzzle, Zuma and PopCap are trademarks of Electronic Arts Inc.

International

Cathy Orr

corr@popcap.com

+353 1 646 8107  


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