POPCAP GAMES OPENS NEW PLANTS VS ZOMBIES™ ONLINE STORE

DUBLIN, Ireland – August 15, 2012 — PopCap Games, maker of some of the world’s most popular video game franchises and a division of EA, today announced the launch of the new Plants vs. Zombies online store, featuring hard-to-find and unique merchandise based on the hit game. The new retail site is live now at PvZStore.com.

PopCap has partnered with Treehouse Brand Stores to create a unique, one-stop shopping destination for fans of PopCap’s multi-million unit selling game. The store will ship exclusive, high-quality products from both the UK and the United States, providing PopCap fans around the world access to a wide variety of Plants vs. Zombies goods.

Merchandise available at launch will include apparel such as t-shirts, infant “one-sies” and hooded sweatshirts; plush toys and figurines; accessories like hats, lunchboxes and mugs; limited edition art and a limited amount of merchandise from licensors such as calendars and Pop! Figures.

“We’re excited to give our fans access to exclusive Plants vs. Zombies merchandise that they can only find at PvZStore.com,” said Brennan Townley, director of brand licensing at PopCap Games. “We’ve worked closely with Treehouse, known for its innovative product design, global distribution and excellent customer service, to create a best-in-class online retail experience that will carry everything from plush toys and apparel to limited edition art, with new offerings being added on an ongoing basis.”

Known for its quirky, one-of-a-kind blend of art, humor, polish and attention to detail, PopCap has been a mainstay of casual, mobile and social gaming for more than a decade.  More than a billion people around the world have played PopCap’s video games, including the award-winning, blockbuster franchises Plants vs. Zombies, Bejeweled ®,   Zuma ®, Peggle ® and Bookworm ®. The breadth of PopCap’s audience is similarly impressive, as its games appeal equally to both genders and all ages.

For more information or to buy your very own zombie plush toy, visit http://www.pvzstore.com

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About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 600 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled ®, has sold more than 50 million units.

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Bejeweled, Bookworm, Peggle, Plants vs. Zombies, Zuma and PopCap are trademarks of Electronic Arts Inc.  


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