New York, NY– October 1, 2009— PopCap Games, the leading developer and publisher of broadly appealing video games, today announced its participation in New York City’s 36th Annual Village Halloween Parade as an In-Parade Sponsor happening Saturday evening, October 31st . The parade kicks off at 7:00 p.m. PopCap will be assembling a throng of plants and zombies to celebrate the massive success of its best-selling title of 2009, Plants vs. Zombies™, and give away themed merchandise to some of the one million plus spectators who’ll watch the parade wind its way through Manhattan. PopCap is inviting all Plants vs. Zombies (PvZ) fans, zombie lovers and macabre gardening types to come out dressed in their favorite PvZ costume and join the celebration on Halloween night.
Halloween revelers who join the PvZ contingent will be eligible for the costume contest which will occur immediately following the parade. PopCap will be digging up some great prizes for best plant and best zombie costumes based on the game.“Plants vs. Zombies seems to inspire people to new heights of zaniness, and we have the photos to prove it,” laughed Garth Chouteau, vice president of public relations at PopCap.“We wanted to give those rabid PvZ fans a fun time and place to gather and celebrate their passion for the game. What better way than marching up 6th Avenue in New York’s historic Halloween parade!” Parade director Jeanne Fleming agrees,“We’re delighted to have PopCap Games as a sponsor. Their decision to open up their Plants vs. Zombies troupe in the parade to all who wish to join in is perfectly aligned with the spirit of the parade, which invites the entire city to participate in this enormous creative collaboration.”
PopCap is extending a special invitation to members of several undead enthusiast organizations including NYC Zombie Crawl and ZombieCon in an effort to make this parade appearance the largest gathering of zombies in parade history.
The NYC Village Halloween Parade is featured in the book 100 Things to Do Before You Die and PopCap is creating an opportunity for both the living and the undead to check this off their bucket-head lists.
PopCap Games ( www.popcap.com) is the leading multi-platform provider of“casual games”— fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 230 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 25 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular game consoles (such as Xbox and DS), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile phones and MP3 players, and game devices.
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*For information on participation in the parade contact Jeff Bratcher, email@example.com or follow Plants vs. Zombies on Facebook www.facebook.com/plantsversuszombies or Twitter http://twitter.com/plantsvszombies