Powerhouse Games Announces iTunes App Store launch titles for Apple iPhone and iPod

Copenhagen, Denmark - July 10th, 2008 - Powerhouse Games, a Copenhagen, Denmark based multi-platform games developer, announces iPhone and iPod games ready for the launch of Apple’s App Store.

Peter Præst, CEO of Powerhouse Games, states:

"These are exciting times for our company and the mobile applications industry. The iPhone has brought innovation, energy and disruption to the mobile market, and has become an icon in popular culture around the world changing the way people use online content and stay connected on the go."

"Now Apple opens up the device for application developers and what excites us in particular are the gaming and advertisement opportunities."

"We have worked directly and closely with Apple during spring 2008 in order to leverage our games and technology to the iPhone and iPod Touch platforms and are proud to have our titles prominently part the worldwide iTunes App Store launch."

"Powerhouse Games has invested heavily in developing and publishing for the iPhone and iPod for our own in-house titles and together with our partners. We can manage the entire process from development to iTunes App Store publishing making brand launching a breeze for our partners."

"Go try Bubble Bay on your iPhone or iPod Touch today and be convinced by the opportunities provided by Powerhouse Games and the App Store experience!"

The Games

Among the initial titles developed for iPhone and iPod by Powerhouse Games are:

- Bubble Bay (App Store launch title);

- Squirgle;

- Mash-a-Mass;

- Rainbow Ruffle;

- Whac-a-Mole TM .

More material on the games can be found on the Powerhouse Games website.

About App Store

Tap into the App Store and you’ll find applications in every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and GPS. You can download them wirelessly and start using them right away.

The App Store on iPhone works over cellular networks and Wi-Fi, which means it’s accessible from just about anywhere. Browse categories, do a keyword search, or take a look at recommendations. Then download and install applications directly onto your iPhone.

Titles can be sold at a charge (typically $4.99 or $9.99) per download just like regular iTunes music tracks or movies, but they can also be part of brand marketing campaigns and fully or partially or fully sponsored.

The App Store makes the payment and installation standardized, easy and secure for the end-user.

Analysts and industry predicts that the App Store is going to drive innovation, business and the uptake of mobile applications, and studies show that iPhone buyers see a lot of value in extending the capabilities of their handset with new applications. According to Wall Street estimates the App Store will be home to a $1.2 billion dollar industry in 2009.

The App Store launches July 11th, 2008 and is managed by Apple. App Store will initially be available on iPhone, iPhone 3G and iPod Touch.

About Powerhouse Games

Powerhouse Games is a computer games innovation and development  powerhouse specializing in developing and leveraging software solutions to both emerging and established popular platforms ranging from mass-market consumer electronics to dedicated gaming consoles:

- Portable Media Player (PMP) devices;

- Gaming consoles;

- Mobile phones;

- Hard disk based media center stations;

- Advanced optical media players (HD-DVD and BLU-RAY);

- Broadcast interactive TV.

Our partners include brand owners, consumer hardware and software vendors, game publishers and channel operators.

Powerhouse Games is situated in Copenhagen, Denmark.

See http://www.powerhouse-games.com for more information.

Powerhouse Games has an experienced and dedicated executive and board of directors team.

Contact Details

Powerhouse Games ApS

Hermodsgade 8, 1. sal

2200 Copenhagen N

Denmark

Phone: (+45) 35120768

Email: mail@powerhouse-games.com

http://www.powerhouse-games.com

Apple Inc

1 Infinite Loop

Cupertino, CA 95014

USA Phone: (+1) 4089961010

http://www.apple.com


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