PREHISTORIC SURVIVAL ACTION UNLEASHED IN ACTIVISION PUBLISHING’S UPCOMING JURASSIC: THE HUNTED

MINNEAPOLIS, MN– October 16, 2009– Activision, Inc. (Nasdaq: ATVI) announced today that Jurassic: The Hunted will be released November 3 on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®2 and PlayStation®3 computer entertainment systems, and Wii™. This is a relentless first person action game where you must fight for survival by scavenging for weapons, defending barricades, and battling titanic dinosaurs.

“Get ready to be the hunted,” said David Oxford, Activision Publishing.“In Jurassic: The Hunted players will experience nonstop, vicious dinosaur attacks coming from all directions– and these are massive beasts that don’t go down with a single rifle shot.”

Jurassic: the Hunted is an epic shooter set on a dark, mysterious island lost in time. Players assume the role of weapons and survival expert Craig Dylan, who has been hired to protect a research team studying the strange temporal energy of the island. Protection quickly becomes a fight for survival as Dylan is pulled back in time through the Bermuda Triangle and finds himself facing the most terrifying creatures in the history of the planet.

Combat encounters include“arena” style fights, fortification sieges, survival modes and unforgettable boss battles. Adrenaline bursts give you an edge– this cinematic gameplay feature allows the player to visualize and then target an opponent’s weak points in slow motion. Jurassic the Hunted promises hours of dino-survivalist entertainment at its finest.

Jurassic: The Hunted will be available on Xbox 360®, PlayStation®3, and Wii™ for $39.99. The PlayStation®2 version will be $29.99. For more information visit www.activision.com.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc.©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.© 2009 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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Contact:

Shaun Norton

Sandbox Strategies

212-213-2451

shaun@sandboxstrat.com


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