Press Release– Domino’s Goes Virtual

Football Superstars ( www.footballsuperstars.com), the massively popular multiplayer football game from London games developer CyberSports has extended its partnership with leading pizza delivery company Domino’s Pizza ( www.dominos.co.uk).

After running a successful campaign for its Reggae Reggae pizza brand, Domino’s now have an exact replica of their Holborn, London store in game. In the store players can buy any one of ten virtual pizzas such as the Meateor, Tandoori Hot or Hawaiian!

CyberSports have also created a number of limited edition items in game for a few lucky players– Virtual Reggae Reggae boots, shin pads and T-Shirts are all available and are given as prizes to players on a random basis once they purchase a virtual pizza!

The store will be live in Football Superstars for a three month period.

CyberSports have also had a pre and post survey commissioned and will publish the results once the campaign has ended


 

About Football Superstars

Football Superstars is the first truly mainstream massively multi-player online game (MMOG) and the first to recreate the game of football and its associated lifestyle, providing single character 3D controlled game play. Off the pitch, the Football Superstars community live the life of fame and luxury in the only dedicated virtual football world - in the world.

About CyberSports 

Formed in 2006, CyberSports are focused on their goal of dominating the online sports game market by developing and publishing a new generation of MMOG's; persistent 3D virtual multi-player sports worlds appealing to the widest possible global audience.

About Domino’s Pizza

Domino’s Pizza UK&IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. 

Made using Levi’s famous Reggae Reggae sauce, Domino’s new Reggae Reggae pizza creates a taste of the Caribbean with roast chicken, tomatoes, green peppers, pineapple and 100% mozzarella cheese.

Contact:

Chris Priestley

CyberSports Ltd

14a St Cross Street

London EC1N 8XA

t. 07917 805360

e. chris.priestley@cybersportsworld.com w. www.cybersportsworld.com 


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