Press release - Ukie showcases Indie stars at Games Britannia

20 June 2012 - London, United Kingdom – Games and interactive entertainment trade body Ukie is pleased to be sponsoring the Indie Zone at the Games Britannia: REPLAYED festival taking place in Rotherham in July.

The Indie Zone will showcase some of the best Indie Games around, allowing gamers to get hands on with them. Amongst the developers showcasing their latest games are: Tom Francis (Gunpoint), Super Giant Games (Bastion), Big Robot (Fallen City), Going Loud Studios (DLC Quest), Mitu Khandaker (Redshirt), Wadjet (Resonance), Dan Atherton (Blast Off Billy), Strange Loop (Vessel), Exis (Majestic 12), Popcannibal (Girls Like Robots), Dakko Dakko (Floating Cloud Gods), Terry Kavanagh (VVVVVV and Hexagon), Papas Gong (various games), Mr Qwak (Retro Racing), Mike Bithnell (Thomas Was Alone), Jasper Byrne (Lone Survivor), The Steel Minions (BounceBack) and Utopian World of Sandwiches (Chompy Chomp Chomp).

The Indie Zone is part of Games Britannia: REPLAYED, taking place from the 7 th – 8 th July at the Magna Centre in Rotherham. Welcoming a diverse audience, Games Britannia: REPLAYED plays host to a wide range of games for families, casual and hard-core players, providing a host of immersive and exciting zones for everyone ( http://www.gamesbritannia.com/replayed/).

Ukie will also be taking the opportunity to raise consumer awareness of PEGI age ratings and promote the new askaboutgames.com website, relaunching in July. The askaboutgames.com website will be an ongoing resource, providing information and tips for parents, and showcases of how playing video games is a collaborative and creative experience.

Ukie CEO, Dr Jo Twist said “Games Britannia is doing amazing things to encourage young people to get coding, and find out how they can have a fantastic career in the industry. It is also there to help parents see the huge benefits games can have on young people when they know more about what they are playing. We are delighted to be supporting the Festival and especially pleased to be sponsoring the Indie Zone at Games Britannia: REPLAYED as part of our commitment to games development in the UK.  This country has a fantastic wealth of creative talent and this showcase will show people some of the best indie games around.”

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Contacts:

For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0582 or E: press@ukie.org.uk

About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), Ukie’s membership includes games publishers, developers and the academic institutions that support the industry.

Ukie works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.


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