Procedural Updates CityEngine and Offers Xmas Discount

For Immediate Release 

December 8, 2010

Zurich, Switzerland– December 8, 2010– Procedural Inc. has announced the immediate availability of CityEngine 2010.3, the latest version of its modeling software for the fast creation, visualization and analysis of smart 3D cities. The CityEngine 2010.3 version offers new features and enhancements such as direct export to e-on software’s Vue, novel tools for massing and urban design, long-awaited terrain editing and exporting functionalities, superior OpenStreetMap import, and many more.

“The new CityEngine version offers customers great value and introduces important new features for the conceptual design stage, efficient urban environment creation and rule-based 2D-to-3D-conversion of GIS data,“ said Pascal Mueller, CEO of Procedural Inc. "For inspiration and as a starting point, we provide more and more examples ranging from Parisian-style building rules to detailed street templates. For example, check out the new amazing medieval town example with detailed domestic buildings, city walls and impressive procedural landscape.”

Key Highlights of CityEngine 2010.3

    <*>Direct 3D export to e-on software's Vue (the leading solution for Digital Nature). <*>Groundbreaking new procedural operations for massing and urban planning (setback, L/O/U-shapes, scatter, cardinal direction selectors, etc.). <*>Terrain alignment functionalities and terrain export as mesh. <*>Improved OpenStreetMap import with street width control and building footprint support. <*>New, detailed medieval town example available for download.

Pricing and Availability

CityEngine 2010.3 is available in different versions and retails from a starting price of $495. To promote the new version, Procedural Inc. provides a Xmas discount for the premium solution CityEngine PRO and the standard solution CityEngine STUDIO (valid until December 31 2010):

    <*>CityEngine 2010.3 PRO: $3950 instead of $4950 (= Xmas discount of $1000) <*>CityEngine 2010.3 STUDIO: $1495 instead of $1695 (= Xmas discount of $200)The software ships with tutorials, reference manuals, learning videos and plenty of demo cities. CityEngine can be purchased via Procedural’s website and a free 30-day trial version isalsoavailable for download at http://www.procedural.com.

About Procedural Inc.

Procedural Inc. is an innovative software company located in Zurich, Switzerland, and is creator of the world’s foremost procedural urban modeling technology. With CityEngine, Procedural Inc.’s graphics experts have developed a radically different 3D application that allows professional users in entertainment, urban planning, architecture, and GIS to efficiently create smart 3D cities. Customers include companies such as Dreamworks, Pixar, Weta, Stargate Universe, Blizzard, THQ, Rockstar North, Foster+Partners, ZahaHadid, Coop Himmelb(l)au, Boeing or Dassault. 

Visit their website at http://www.procedural.com

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CityEngine is a registered trademark of Procedural Inc. Other product and company names herein are trademarks of their respective owners.

High-resolution images:

http://www.procedural.com/company/press_room.

For more information, press only: 

Procedural Inc.

Dominik Tarolli, +41795633881, dominik.tarolli@procedural.com 


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