'Rare Earth Elements'

UTV Ignition Games Announces Second DLC Pack with 30 Additional Levels for the Critically Acclaimed Game

London, UK. — Nov. 29, 2011 Mercury Hg addicts looking for even more challenging terrain to navigate can rest easy – UTV Ignition Games today announced that 30 new levels will available on PlayStation ® Network priced at £1.59/1.99€/3.45 AUD and on Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft for 240 Microsoft Points, tomorrow, Nov. 30.

The new release of downloadable content for Mercury Hg , “Rare Earth Elements,” provides an additional 30 levels to a game already loaded with various unique levels with tumultuous trenches and moving platforms that makes gamers struggle to keep their glob of Mercury in one piece.

Mercury Hg , the latest mind-bending adventure in the Mercury franchise, challenges gamers to guide a glob of Mercury through complex tipping terrains. The game, which offers modernized graphics and customizable music features, has been praised by the gaming community since its launch in September:

-          IGN: “I talked a great deal about all of the cool features of Mercury Hg … but I glossed over what’s probably one of its best selling points: It’s outrageously cheap.” [8/10]

-          NowGamer : Concepts that are this elegant always endure multi-platform franchising and this, revamped XBLA version puts an attractive interface on Mercury with a periodic table of elements forming the level structure. [8.8/10]

-          Xboxliveaddicts: Considering the price of the game 400MS Points, it is one of the biggest value for money I have found on Xbox live and the amount of levels it actually gives you is pretty unbelievable. [8/10]

The new levels mark the second round of the downloadable content for Mercury Hg after the recent release of 'Heavy Elements', which added 30 more stages to the original 60 levels.

Mercury Hg is Pegi Rated 3 and is now available priced at  UK - £3.99 / EU - 4.99€ / Australia -  8.45  AUD on the PlayStation®Network and 400 Microsoft Points on  Xbox LIVE Arcade for Xbox 360.



Derek Reeve /PR

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About UTV Ignition Games Ltd.

UTV Ignition Games is a wholly owned subsidiary of UTV Software Communication Ltd, India's only global media and entertainment conglomerate. Founded in 2002 and headquartered in the U.K. with offices in Marina Del Rey, California, Austin, Texas and Tokyo, Japan. For more information on Ignition and its products, visit http://www.utvignition.com

About UTV Software Communications LTD:

UTV Software Communications Limited is India's leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India & its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV.


Eiconic Games Limited was founded in the UK in 2006 by former core team members from Travellers Tales and Deep Red Games. The founders’ vision was to build upon their successful product track record and 70+ years experience to develop new and exciting games for the mass market. Eiconic Games has developed its own independent multi-platform technology and has released several products both as boxed product and digital download across multiple platforms. Eiconic Games continues to build its reputation for production quality and cutting edge technology as well as being at the forefront of the growing digital download market. Eiconic Games is a privately owned company, based in the South East of England. For more information please visit www.eiconic.com .


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