Real Madrid And Virgin PLAY Sign An Agreement To Produce The Official Videogame Of The Club

The videogame will permit users to participate in the virtual universe of Real Madrid

Madrid, July 10 2007– The Real Madrid Club de Fútbol and Virgin PLAY have reached an agreement giving the Spanish company the exclusive rights to produce and distribute the club´s games for the next five years.

The game’s debut is scheduled for the Q4 of 2008 for PC, Xbox 360 y PS3, as well as handheld consoles Nintendo DS and Sony PSP. The game will give fans a chance to participate in the club reflecting the its sportsmanship and humanitarian aspects and will be allow fans to simulate their own career with the Real Madrid team and create their own virtual life in a Real Madrid universe created just for them.

The agreement has come at a time when digital entertainment is stronger than ever. Real Madrid will be strongly linked to the project offering opinions on content, sports assessment and give an in-depth perspective on the clubs management and social aspects in order to offer the most realistic portrayal of the club in the videogame.

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For more information:

Virgin Play Press Department

Pº de la Castellana 9-11

28046 Madrid, SPAIN

Tlf: 00 34 91 789 35 50

pr@virginplay.es

www.virginplay.es

About Real Madrid C.F.

A LEGENDARY TEAM

Since 1905 when Real Madrid won its first title, it is to date the team with the most titles in history. With over 100 years of history, it has been rated as the‘Best Futbol Club in the 20th century’ by FIFA. Its successes are recognized just as much on the field as they are off.

As a team it is important to know that Real Madrid is the team that has won the most European Cups, 9, and the only one that has its own trophy for having won it 5 times consecutively. These accomplishments would have not been possible without counting on world class athletes such as de Gento, Di Stéfano, Puskas, Amancio, Butragueño, Zidane and Raúl.

The outstanding awards and titles that Real Madrid possesses has made the team a worldwide reference in its field and its players into examples of what makes Real Madrid the best team in the World: Talent, Dedication, Sacrifice and Triumph.

On a corporate and social level, Real Madrid´s successes are just as impressive. With over 85.000 members the Real Madrid Club is the one which earns most sympathy from fans all over the world

INTERNATIONAL EXPANSION

The loyality of its fans, its impressive list of awards and the international background of its players have all contributed to being recognized worldwide

The brands recognition, as well as the clubs desires to satisfy its millions of fans, have inspired the development of a wide variety of products, services and methods of communication designed especially for its followers: its own TV channel, official website ( www.realmadrid.com) and newsletter amongst other publications. Fans all over the world can also access information and services that the club offers through their mobile phones.

Due to the brands worldwide recognition, Real Madrid counts on sponsorship from international firms, leaders in their sectors that want their brand to be linked with the values that are represented by the Club. These companies are: Adidas, Coca Cola, Audi, Telefónica, Mahon and Bwin just to name a few.

About Virgin PLAY:

Virgin Interactive España opened its doors in 1995 by the hand of Mariele Isidoro and Francisco Encinas as a subsidiary of the Virgin Interactive, owned by VIACOM. In May of 2002 Tim Chaney and Francisco Encinas lead a management buyout and renamed the company Virgin PLAY becoming the exclusive distributor in the Spanish and Portuguese markets for companies such as: Midway, Ignition (SNK), Koch Media and Koei just to name a few.

During this period, Virgin PLAY has become a leader in the videogame sector being responsible for launching franchises such as: Resident Evil, Command and Conquer, Driver and Baldur’s Gate and is also the first 100% Spanish publisher for consoles.

Virgin´s first publishing projects were Torrente 3, Dead&Furious and Final Armada. The company will add on to their catalogue with titles such as Donkey Xote, Snow x Racing, The Crusades and Real Madrid, which will be published under Virgins new brand: V2Play.

Virgin sells and distributes its products worldwide using local distributors as well as their own offices in Spain and Portugal. For more information: www.virginplay.es


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