Real Madrid debuts an all-new football club “trading card game” for iPhone

Starscup comes to iPhone, courtesy of Real Madrid, From The Bench and Digital Artists Entertainment. A thrilling game of strategy that uses trading cards of your favorite Real Madrid superstars to compete against other fans from all over the world!

 

Madrid, March 5 th, 2012. Real Madrid raises the bar once again by expanding its brand in the digital world even further with the announcement of REAL MADRID STARSCUP, an exciting new mobile game!

Real Madrid fans are now able to compete in thrilling, real-time addicting challenges against friends and users from any point in the globe so they can show their strategy skills.

Each user will have a deck of cards composed by the players of Real Madrid, game tactics and coach instructions. Using them wisely will be the key to beat opponents and achieve victory.

Synced Strategy Matches

Users can enjoy simultaneous turn-based matches that last between 1 and 3 minutes. Making good or bad decisions will get them closer or further from the victory path.

All users will have 3 types of cards at their disposal: “Tactical” cards that show how the team will move along the field, “Player” cards that represent the main action protagonists and “Coach” cards that are instructions the user will give to players along the match.

Real Madrid and Digital Artists Entertainment have entrusted the development of STARSCUP to “From The Bench”, the Spanish company that is responsible for their success on the Social Sports Games panorama on the world of football with the Real Madrid Fantasy Manager franchise, as well as many other hits.

This project further reinforces Real Madrid’s digital strategy: “ It’s a very ambitious project and thanks to these new technologies we can offer a new real-time experience to our fans and provide them with cutting-edge that are unlike any other titles on the market.” said Pedro Duarte, Head of New Media Real Madrid.

"We are thrilled to launch Starscup as the third application in our exclusive global mobile content partnership with Real Madrid. This genre hits the sweet spot for passionate fans of the club who also love immersive mobile game play," said Scott Rupp, CEO of Digital Artists.

All REAL MADRID STARSCUP marketing material can be downloaded from the following link:

http://realmadridstarscup.com/

About Real Madrid

With 31 League titles and 9 Euro Cups, Real Madrid is the most successful football team in history. FIFA has nominated Real Madrid the best Club of the 20th Century. It was founded in 1902 and its headquarter is located on Santiago Bernabéu Stadium in Madrid.

With 5 official mobile apps and more than 22 million Facebook fans, Real Madrid marks a position as one of the most important sports franchises on digital media with innovative and engaging products.

About Digital Artists Entertainment Inc.

Digital Artists Entertainment, Inc. creates socially-powered digital content platforms for premier global sports & entertainment franchises, such as Real Madrid and Cristiano Ronaldo. Using a total-picture view of the digital business opportunity, Digital Artists helps premier franchises monetize mobile, social, and digital video content; activate, expand & monetize their social media networks; and maximize their audience across screens and geographies.

About From The Bench

FROM THE BENCH is a Spanish software company, specialized on the development and promotion of interactive social games in the real of sports. Founded in 2007, FTB counts with various multiplayer games on market, such as REAL MADRID FANTASY MANAGER 2011 & 2012, AC MILAN FANTASY MANAGER 2011 & 2012, FC BARCELONA FANTASY MANAGER 2012, LIVERPOOL FANTASY MANAGER 2012, BENFICA FANTASY MANAGER 2012, CHELSEA FANTASY MANAGER 2012, GALATASARAY FANTASY MANAGER 2012, MOTOGP FANTASY MANAGER 2011, LIGA EVOLUTION (Official Game of the Spanish Football League) and SUPERLIGA TUENTI.  


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