RECORD CROWDS ATTEND HOLIDAY HEROES WORLD CYBER GAMES TOURNAMENT AT THE SAMSUNG EXPERIENCE

NEW YORK, NY, December 18, 2008 - World Cyber Games (WCG), the recognized leader for international video game competitions, and Samsung Electronics America, Inc. (SEA) leaders in a broad range of award-winning consumer electronics, hosted the Holiday Heroes Tournament December 13-14 at The Samsung Experience in New York's Time Warner Center with record breaking results. Nearly 9,000 fans, varied family members and amazed onlookers watched as competitive video gamers from around the nation battled it out in two of the biggest games of the year, Gears of War 2 and Guitar Hero World Tour, to win premium prizes including a 32' Samsung HDTV and cash. The weekend's action was presented on the crystal clear Samsung televisions and sound systems in the one-of-a-kind venue.

"The combination of Samsung's superior quality of technology products mixed with these two huge titles made for the perfect holiday event," said Aaron Smolick, Director of World Cyber Games USA.

Team 'The Business' defeated teams from as far away as California and Utah to capture the Gears of War 2 title. Michael "MoB Shift" Najman (New York, NY) took top honors in Guitar Hero World Tour.

ABOUT THE WORLD CYBER GAMES

The World Cyber Games ( www.WCG.com) is the premier blue chip global video game tournament and gaming festival. First founded in 2000 to promote global harmony through e-Sports, the WCG has grown steadily ever since and been referred to as the "Olympics of Gaming" by several notable media outlets. Behind the slogan "Beyond the Game" and with more than 1.5 million contestants from over 70 countries expected to participate in this year's Grand Final event in Cologne, Germany, the World Cyber Games has developed into a true global phenomenon with unquestioned prestige and arguably the largest annual prize amounts at stake. World Cyber Games 2008 partners include Samsung Electronics, Microsoft Xbox 360 and Games For Windows, Philips amBX,Samsung Mobile, Dust-Off, Samsung SyncMaster Monitors and Intel Core 2 Extreme Processors.

For further information, please contact:

Adam Fenton / Blain Howard

Bender/Helper Impact

212-689-6360

adam_fenton@bhimpact.com

blain_howard@bhimpact.com


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