Los Angeles, Calif., (January, 2009)– Red Lion Interactive is offering both retailers and distributors the opportunity to recycle used or returned video game software and defective hardware in exchange for an open line of credit on future products. The offer will help alleviate the stress from inventory clutter that many retailers experience with the start of a new year.

Recognizing the need to rotate and expel sluggish inventory, including post-holiday video game returns, Red Lion’s buy-back program ( provides an opportunity for retailers to exchange used or returned games, as well as defective hardware, in exchange for an open line of credit on other products.

“The buy-back program is a great opportunity for retailers and wholesalers alike,” stated Tom LaVoie, Red Lion’s CEO.“At any time, day or night, our retail and distribution partners can log onto our live database, enter a product’s UPC code, and instantly discover the products credit value with us. It’s that fast and easy. And we’ll buy back any used or returned software title as well as defective hardware consoles.”

Recycling Program Highlights:

• Credit Exchange Available on All Used Video Games

• Credit Exchange Available on All Defective Hardware

• No Minimum or Maximum Quantity Requirement

• Live 24/7 Data Feed Provides Up-to-Date Credit Value

• Credit Receipt Issued Instantly

• Credit Redeemable on All Current and Future Product Distributed by Red Lion

About Red Lion Interactive

Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™ 2, PlayStation™ 3, PSP™, Xbox 360™, and many more. Please visit Red Lion at or call (888) 432-8707. International calls: (+1) 323-214-8325

Contact: Dirk Foster

Red Lion Interactive

(888) 432-8707 XT. 108

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at