Reliance Games and Behaviour Interactive Form Strategic Alliance

Chicago, IL and Montreal (Quebec), Canada – February 13, 2013 – Reliance Games (formerly known as Jump Games), part of Reliance Entertainment Digital, and Behaviour Interactive, one of the world’s largest independent video game studios, announce a strategic alliance to develop and to co-publish mobile games based on upcoming, high-profile feature films.

“Today’s announcement with Behaviour Interactive is another solid step in building great IP-based games, said Amit Khanduja, Executive Vice President of Global Business, Reliance Entertainment Digital.  “By partnering with Behaviour, Reliance augments its ability to design and to develop games in a timely manner and at a quality bar commensurate with the films the games are based on.”

Behaviour specializes in adapting both emerging and well-known film and television properties to games; the studio’s main pillars are design, quality, and, in today’s world of constant connectivity, socialization.

“All of us at Behaviour are excited to partner with Reliance to complement the launch of certain major, upcoming feature films with mobile games,” said Rémi Racine, President and Executive Producer of Behaviour.  “Clearly, we strive to heighten the property’s brand awareness and to maximize the entertainment value of the property for film-goers and game-players alike.”

Eric Marlow, Vice President of Reliance Games’ Global Studios adds, “Both Reliance Games and Behaviour have successful track records developing high-quality, movie-based games.  With two games in production together already, it’s clear that our design and production synergies will prove to be a winning combination.”

Reliance and Behaviour plan to announce the two film-based mobile games in development by Spring 2013.

About Reliance Games

As one of the world's leading publishers and developers of mobile games, Reliance Games (formerly Jump Games) engages millions of players in interactive experiences based on top-of-chart movies, like Real Steel and Total Recall, directly on their smartphones and other mobile devices.  As part of the Reliance Entertainment Group, Reliance Games is affiliated with Dreamworks SKG, IM Global, and Codemasters.

Reliance Games currently operates four studios worldwide; you can find its games through Apple's App Store, Google Play, and/or your mobile carrier's marketplace.  www.reliance-games.com.

About Behaviour

Based in Montreal, Quebec, Behaviour Interactive is an independent developer and world leader in the video game industry, employing nearly 300 talented people in Montreal, Quebec and Santiago, Chile. Since 1992, the company has developed over 140 titles on all major platforms, including WET™,I ts highly stylized, 3rd person shooter, and Naughty Bear™, its comic mischief adventure, for the top publishers and licensors in the industry, including 505 Games, Activision Blizzard, Atari, Bethesda, Disney, EA, Konami, Majesco, Microsoft, Nickelodeon, Paramount, Sony, Ubisoft and Warner Bros. www.bhvr.com

WET™ and Naughty Bear™ are trademarks of Behaviour Interactive Inc. All rights reserved.

 


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