RETURN TO THE JOHTO REGION AND DISCOVER THE HIDDEN POKÉMON THAT STARTED IT ALL– MEW

BELLEVUE, Wash.—October 12, 2010—It has been 10 years since Pokémon TM fans first visited the Johto region in the Pokémon Gold Version and Pokémon Silver Version video games. To commemorate this historic occasion, Pokémon Trainers can get the Rare Psychic-type Pokémon Mew TM for the original titles’ remakes, Pokémon HeartGold Version or Pokémon SoulSilver Version, for the Nintendo DS TM family of systems via a Nintendo ® Wi-Fi Connection distribution event October 15 through October 30, 2010.

At first, it was believed that there were only 150 Pokémon. As #151 in the National Pokédex, Mew was the original secret Pokémon, revealed for the Pokémon Red Version and Pokémon Blue Version video games. Over the past 12 years, Mew has very rarely been attainable, making this an extraordinary opportunity for Trainers across the nation.

The Mew character you will receive is a Level 5 and comes with one basic Normal-type attack, Pound, giving Pokémon Trainers the ability to raise and train Mew as they see fit. Making this distribution especially exclusive, Mew comes inside a Cherish Ball and has a Premier Ribbon, both indicating that you got it via a special event.

During the limited distribution period, players will need to receive Mew using the Mystery Gift option via the Nintendo ® Wi-Fi Connection service and their existing wireless broadband Internet access, and will need to acquire the Pokédex in the game. Players must also have fewer than three Wonder Cards in their game.

This historic distribution event is only available for a limited time. For more information, players should visit www.pokemon.com.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii TM home console and Nintendo DS TM family of portable systems. Since 1983, when it launched the Nintendo Entertainment System TM , Nintendo has sold more than 3.3 billion video games and more than 558 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi TM and Nintendo DSi XL TM , as well as the Game Boy TM , Game Boy Advance, Super NES TM , Nintendo 64 TM and Nintendo GameCube TM systems. It has also created industry icons that have become well-known, household names such as Mario TM , Donkey Kong TM , Metroid TM , Zelda TM and Pokémon TM . A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at www.nintendo.com.

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Contact:

David Welch

BENDER/HELPER IMPACT

212-689-6360

David_Welch@bhimpact.com

Brian Reinert

BENDER/HELPER IMPACT

212-689-6360

brian_reinert@bhimpact.com


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